Paid Search & Enrollment Performance Specialist

Pearson; Charleston (WV); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns across multiple markets. You will handle day-to-day execution, monitoring, optimization, and reporting while collaborating with internal teams and agency partners to achieve enrollment goals.

Ideal candidates have hands-on SEM experience, strong data analysis skills, and a drive to optimize campaigns for cost per enrollment and overall ROI.

Qualifications

• 3–6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Strong analytical, problem-solving, and attention to detail skills.

Responsibilities

• Campaign Execution & Management: Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Optimization & Testing: Assist in testing initiatives across ad copy, bidding strategies, audiences, landing pages, and campaign structures.
• Reporting & Analytics: Prepare recurring campaign reports and analyze performance to share insights with the team.
• Agency & Cross-Functional Support: Collaborate with agency partners and internal teams to implement updates and improvements.
• Operational Excellence: Maintain campaign docs, QA checks, and identify automation opportunities to improve workflows.

Skills

Paid Search (SEM)

Analytical thinking

Problem solving

Attention to detail

Excel proficiency

Communication skills

Tools

Google Ads

Google Analytics

SA360

Microsoft Ads

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns across multiple markets. You will handle day-to-day execution, monitoring, optimization, and reporting while collaborating with internal teams and agency partners to achieve enrollment goals.

Ideal candidates have hands-on SEM experience, strong data analysis skills, and a drive to optimize campaigns for cost per enrollment and overall ROI.