Enrollment Growth: Paid Search Specialist

Pearson; Boise (ID); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson seeks a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and student enrollment. You will manage day-to-day execution, monitor results, and collaborate with internal teams and agencies to optimize performance across markets.

The role emphasizes data-driven decision making, experimentation, and reporting while coordinating with Analytics, Enrollment, Marketing, and Digital teams to reach enrollment goals.

Qualifications

• 3-6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Campaign Execution & Management: Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360; implement updates, ad copy changes, audience targeting adjustments, budgets, and other optimizations; monitor performance and identify trends/opportunities; conduct keyword research and competitive analysis; support launches and market programs; ensure campaign settings and budgets are maintained.
• Optimization & Testing: Assist in testing ad copy, bidding strategies, audiences, landing pages, and campaign structures; analyze data and provide recommendations to improve enrollment and ROI; stay updated on platform changes and AI features.
• Reporting & Analytics: Prepare recurring campaign reports and summaries; analyze performance and share insights; monitor pacing and budget delivery; validate tracking and reporting accuracy; assist with forecasting and trend analysis.
• Agency & Cross-Functional Support: Collaborate with agency partners for updates and optimizations; participate in reviews; coordinate with Analytics, Enrollment, Marketing, and Digital teams; manage campaign assets and approvals.
• Operational Excellence: Perform QA checks on campaigns, tracking, and reporting; maintain documentation; support process improvements and automation opportunities.

Skills

Paid Search

Google Ads

Google Analytics

Data Analysis

Excel

Communication

Attention to Detail

Problem Solving

Campaign Optimization

Budget Management

Tools

SA360

Microsoft Ads

Tagging & Tracking

Job description

Pearson seeks a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and student enrollment. You will manage day-to-day execution, monitor results, and collaborate with internal teams and agencies to optimize performance across markets.

The role emphasizes data-driven decision making, experimentation, and reporting while coordinating with Analytics, Enrollment, Marketing, and Digital teams to reach enrollment goals.