Enrollment-Focused Paid Search Specialist

Pearson; Topeka (KS); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson seeks a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and enrollment growth. You will execute, monitor, and optimize across Google Ads, Microsoft Ads, and SA360 while partnering with internal teams and agencies to achieve performance goals.

The role emphasizes data-driven decision making, reporting, and collaboration with Analytics, Enrollment, Marketing, and Digital teams to support Pearson's objectives.

Qualifications

• 3-6 years hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with SA360 bid management platforms.
• Experience analyzing campaign performance data and optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Execute and manage paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement updates, ad copy changes, targeting adjustments, and budget modifications.
• Monitor daily performance and identify trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Prepare recurring reports and share performance insights with stakeholders.
• Collaborate with agency partners and cross-functional teams to optimize campaigns.
• Ensure tracking, reporting accuracy, and budget pacing.

Skills

Paid Search

Analytics

Attention to Detail

Time Management

Communication

Excel

Reporting

Tools

Google Ads

Google Analytics

SA360

Microsoft Ads

Excel

Job description

Pearson seeks a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and enrollment growth. You will execute, monitor, and optimize across Google Ads, Microsoft Ads, and SA360 while partnering with internal teams and agencies to achieve performance goals.

The role emphasizes data-driven decision making, reporting, and collaboration with Analytics, Enrollment, Marketing, and Digital teams to support Pearson's objectives.