Enrollment-Driven Paid Search Specialist

Pearson; Honolulu (HI); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns for educational products and new student enrollment. You will execute, monitor, optimize, and report on campaigns across multiple markets, reporting to the Principal, Performance Marketing.

The role emphasizes data-driven decision making, collaboration with internal teams and agencies, and ongoing optimization to improve enrollment volume, conversion rates, and ROI.

Qualifications

• 3-6 years of hands-on Paid Search (SEM) campaign experience.
• Proficiency with Google Ads and Google Analytics.
• Experience using SA360 or similar bid-management platforms.
• Strong analytical skills and data-driven optimization ability.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.

Responsibilities

• Campaign Execution & Management: manage paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Optimization & Testing: execute tests on ad copy, bids, and audiences to improve enrollment.
• Reporting & Analytics: prepare performance summaries and share insights with stakeholders.
• Agency & Cross-Functional Support: collaborate with partners to implement updates and optimizations.
• Operational Excellence: maintain documentation, logs, and efficient workflows.

Skills

Paid Search (SEM)

Google Ads

Google Analytics

SA360

Excel

Reporting

Data analysis

Communication

Tools

SA360

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns for educational products and new student enrollment. You will execute, monitor, optimize, and report on campaigns across multiple markets, reporting to the Principal, Performance Marketing.

The role emphasizes data-driven decision making, collaboration with internal teams and agencies, and ongoing optimization to improve enrollment volume, conversion rates, and ROI.