Performance Marketing Specialist - Paid Search

Pearson; Augusta (ME); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns and drive student enrollment across multiple markets. This role reports to the Principal, Performance Marketing and collaborates with internal teams and agencies to optimize campaigns and improve enrollment outcomes.

The position requires a strong foundation in paid search, data-driven decision making, and excellence in campaign execution, analysis, and reporting.

Qualifications

• 3–6 years of hands-on experience managing Paid Search (SEM) campaigns.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Prepare recurring campaign reports and performance summaries.
• Collaborate with agency partners to implement updates and optimizations.

Skills

Paid Search

Google Ads

SA360

Excel

Analytics

Tools

SA360

Google Ads

Google Analytics

Microsoft Ads

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns and drive student enrollment across multiple markets. This role reports to the Principal, Performance Marketing and collaborates with internal teams and agencies to optimize campaigns and improve enrollment outcomes.

The position requires a strong foundation in paid search, data-driven decision making, and excellence in campaign execution, analysis, and reporting.