Enrollment Growth: Paid Search Specialist

Pearson; Denver (CO); Presencial; USD 55 000 - 140 000; Tempo integral

Resumo da oferta

Pearson in Denver is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns driving student enrollment and adoption of educational products. The role covers day-to-day execution, monitoring, optimization, and reporting across multiple markets, reporting to the Principal, Performance Marketing.

Candidates should have a strong foundation in paid search, a data-driven mindset, and a desire to continue developing expertise in performance marketing.

Qualificações

• 3-6 years of hands‑on experience managing Paid Search (SEM) campaigns.
• In‑depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem‑solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsabilidades

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained.

Conhecimentos

Paid Search (SEM)

Google Ads

Google Analytics

SA360

Excel

Data Analysis

Communication

Descrição da oferta de emprego

Pearson in Denver is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns driving student enrollment and adoption of educational products. The role covers day-to-day execution, monitoring, optimization, and reporting across multiple markets, reporting to the Principal, Performance Marketing.

Candidates should have a strong foundation in paid search, a data-driven mindset, and a desire to continue developing expertise in performance marketing.