Enrollment-Focused Performance Marketing Specialist

Pearson; Helena (MT); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and enrollment goals. You will execute, monitor, optimize, and report across multiple markets, collaborating with internal teams and agency partners to maximize performance.

The role emphasizes data-driven optimization, testing, and thoughtful budget management to improve enrollment volume and cost per enrollment.

Qualifications

• 3–6 years of hands-on experience managing Paid Search (SEM) campaigns.
• Deep experience with Google Ads and Google Analytics.
• Experience with SA360 or bid management platforms is preferred.
• Strong analytical skills with the ability to optimize campaigns.
• Excellent attention to detail and organization; proficient with reporting.

Responsibilities

• Support execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement updates, ad copy changes, audience targeting, budgets, and optimization recommendations.
• Monitor performance daily and identify trends, issues or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Prepare recurring campaign reports and communicate insights to stakeholders.

Skills

Paid Search

Google Ads

Google Analytics

Data analysis

Excel

Communication

Tools

SA360

Microsoft Ads

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and enrollment goals. You will execute, monitor, optimize, and report across multiple markets, collaborating with internal teams and agency partners to maximize performance.

The role emphasizes data-driven optimization, testing, and thoughtful budget management to improve enrollment volume and cost per enrollment.