Enrollment Growth Director - Digital Strategy & Campaigns

Christian Career Center; Shawnee (OK); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Oklahoma Baptist University seeks a Director of Enrollment Marketing and Digital Strategy to lead integrated marketing across undergraduate, graduate, online, and non-traditional programs.

You will coordinate with Marketing, Communications, Enrollment leadership, and academic officers to develop data-informed campaigns that raise awareness, engage prospects, and improve conversion throughout the enrollment funnel.

Formación

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Master’s degree in Marketing, Communications, Business, or related field (preferred).
• 5–7 years of progressively responsible marketing and communications experience, preferably in higher education enrollment marketing.
• Experience leading integrated multichannel digital marketing strategies with paid media, audience targeting, conversion optimization and measurement.

Responsabilidades

• Own and lead the Enrollment Growth and Recruitment Marketing Pillar within the Marketing and Communications Strategic Plan.
• Plan and execute comprehensive multichannel enrollment marketing strategies for undergraduate, graduate, online, and non-traditional programs.
• Serve as the central MarCom liaison for Admissions leadership and align priorities with growth goals.
• Ensure consistent brand positioning and messaging across enrollment communications.
• Lead SEO, content optimization, AI-powered search visibility, landing page strategy and conversion optimization with the Web Development Manager.
• Develop and manage paid media strategies and budgets (Google Ads, social ads), monitor expenditures and optimize performance.
• Collaborate with enrollment teams to develop audience segmentation and personalized messaging for diverse student populations.
• Lead development of high-impact enrollment marketing content and creative assets for social, landing pages, ads, and publications.
• Ensure materials reflect OBU’s Christ-centered mission and distinctive campus experience.
• Establish campaign objectives and KPI frameworks using web analytics and enrollment data.

Conocimientos

Project leadership

Cross-functional leadership

Enrollment strategy

Analytics & metrics

SEO/AI-search

Communication skills

Data-driven decisions

Educación

Bachelor’s degree in Marketing/Communications/Business

Master’s degree (preferred)

Herramientas

Google Analytics 4

Google Ads

Google Search Console

Tag Manager

Looker Studio

Cascade CMS

Wrike

Slate CRM

Descripción del empleo

Oklahoma Baptist University seeks a Director of Enrollment Marketing and Digital Strategy to lead integrated marketing across undergraduate, graduate, online, and non-traditional programs.

You will coordinate with Marketing, Communications, Enrollment leadership, and academic officers to develop data-informed campaigns that raise awareness, engage prospects, and improve conversion throughout the enrollment funnel.