Head of Online Enrollment Strategy & Growth

Carnegie; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

A leading educational institution in the United States is seeking a Senior Director of Online Enrollment Strategy to drive growth for online programs. This role involves leading client engagement initiatives focused on digital marketing and enhancing the student experience. The ideal candidate possesses expertise in higher education enrollment strategies, strong data analysis skills, and proven success in online program marketing projects. A Bachelor's degree and 7+ years of relevant experience are required, with a preference for knowledge in SEO and CRM tools.

Qualifications

• Minimum of 7 years of experience in online education or enrollment.
• Proven success in leading student engagement projects.
• Experience with digital advertising and enrollment platforms is a plus.

Responsibilities

• Lead client engagements for online program recruitment.
• Synthesize data into actionable enrollment strategies.
• Collaborate across teams for enhanced student engagement.

Skills

Higher education enrollment expertise

Marketing strategies

Client management skills

Data analysis

Strategic communication

Education

Bachelor’s degree

Tools

SEO tools

CRM tools

Job description

A leading educational institution in the United States is seeking a Senior Director of Online Enrollment Strategy to drive growth for online programs. This role involves leading client engagement initiatives focused on digital marketing and enhancing the student experience. The ideal candidate possesses expertise in higher education enrollment strategies, strong data analysis skills, and proven success in online program marketing projects. A Bachelor's degree and 7+ years of relevant experience are required, with a preference for knowledge in SEO and CRM tools.