Director of Digital Marketing & Donor Engagement

The University of Oklahoma Foundation; Norman (OK); Vor Ort; USD 110.000 - 150.000; Vollzeit

Zusammenfassung

The University of Oklahoma Foundation is seeking a Director of Digital Marketing to provide strategic leadership for marketing planning, audience engagement and digital experience optimization in Norman, OK. You will lead the development of integrated marketing strategies supporting fundraising, donor engagement, alumni relations and institutional priorities.

The role oversees campaign planning, audience growth initiatives, marketing technology platforms and digital marketing performance,

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field.
• 6–8 years of progressive experience in digital marketing, audience engagement, performance marketing, marketing technology or digital strategy leadership, including at least 3 years in a supervisory capacity.

Aufgaben

• Provide strategic leadership for marketing planning, audience engagement and digital experience optimization.
• Lead development of integrated marketing strategies to support fundraising, donor engagement, alumni relations and institutional priorities.
• Oversee campaign planning, audience growth initiatives, marketing technology platforms and digital marketing performance.
• Leverage analytics, audience insights and emerging technologies to strengthen constituent relationships and drive measurable outcomes.

Kenntnisse

Marketing leadership

Digital marketing

Audience engagement

Analytics

CRM platforms

Ausbildung

Bachelor's degree in Marketing/related field

Tools

Salesforce Marketing Cloud

Salesforce

Blackbaud

HubSpot

Jobbeschreibung

The University of Oklahoma Foundation is seeking a Director of Digital Marketing to provide strategic leadership for marketing planning, audience engagement and digital experience optimization in Norman, OK. You will lead the development of integrated marketing strategies supporting fundraising, donor engagement, alumni relations and institutional priorities.

The role oversees campaign planning, audience growth initiatives, marketing technology platforms and digital marketing performance,