Director of Digital Marketing & Donor Engagement

OU Foundation; Norman (OK); On-site; USD 90,000 - 140,000; Full time

Job summary

OU Foundation seeks a Director of Digital Marketing to provide strategic leadership for marketing planning, audience engagement and digital experience optimization. The role leads integrated strategies to support fundraising, donor engagement, alumni relations and institutional priorities.

The position oversees campaign planning, audience growth initiatives, marketing technology platforms and digital performance, using analytics to strengthen relationships and drive measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field.
• 6 to 8 years of progressive experience in digital marketing, audience engagement, performance marketing, marketing technology or digital strategy leadership, including at least 3 years in a direct supervisory or team management capacity.

Responsibilities

• Lead development of integrated marketing strategies that support fundraising, donor engagement, alumni relations and institutional priorities.
• Oversee campaign planning, audience growth initiatives and digital marketing performance.
• Leverage analytics, audience insights and emerging tech to create meaningful constituent experiences.
• Manage marketing technology platforms and ensure alignment with brand standards and organizational goals.

Skills

Digital Marketing

Audience Engagement

Marketing Technology

Strategic Leadership

Education

Bachelor's degree in Marketing or related field

Tools

Marketing Automation

CRM Platforms

Job description

OU Foundation seeks a Director of Digital Marketing to provide strategic leadership for marketing planning, audience engagement and digital experience optimization. The role leads integrated strategies to support fundraising, donor engagement, alumni relations and institutional priorities.

The position oversees campaign planning, audience growth initiatives, marketing technology platforms and digital performance, using analytics to strengthen relationships and drive measurable outcomes.