Enrollment Marketing Director - Hybrid/Remote Growth Lead

Bay Path; Longmeadow (MA); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Bay Path University seeks a Director of Enrollment Marketing to provide strategic leadership for enrollment marketing initiatives across divisions and programs. You will drive digital and email marketing, lead generation, and marketing automation, reporting to the Sr.

Director of Enrollment Marketing. You will collaborate with Enrollment Management, Academic Affairs, Communications, and external partners to craft campaigns that attract and convert prospective students, optimize performance

Qualifications

• Bachelor or higher in marketing, communications, or related field.
• Minimum 5 years in marketing, enrollment marketing, or higher education marketing.
• Proven success with integrated, multi-channel marketing campaigns.
• Experience with CRM systems and marketing automation (Salesforce, Pardot preferred).

Responsibilities

• Develop and execute enrollment marketing strategies to meet recruitment goals.
• Lead multi-channel campaigns across digital, email, web, social, paid media and search.
• Oversee enrollment communications incl. automated flows and personalized messaging.
• Optimize CRM workflows, audience segmentation, and campaign tracking.
• Monitor digital performance and enrollment funnel metrics with data-driven optimization.
• Collaborate with internal teams and external agencies on campaigns.
• Create enrollment-focused content, landing pages, and CTAs.
• Manage budgets, timelines, and agency relationships.

Skills

Digital Marketing

Lead Generation

Email Marketing

Marketing Automation

CRM Systems

Google Analytics

Google Ads

SEO/SEM

Content Marketing

Project Management

Communication

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

Salesforce

Pardot

Marketing Cloud

Job description

Bay Path University seeks a Director of Enrollment Marketing to provide strategic leadership for enrollment marketing initiatives across divisions and programs. You will drive digital and email marketing, lead generation, and marketing automation, reporting to the Sr.

Director of Enrollment Marketing. You will collaborate with Enrollment Management, Academic Affairs, Communications, and external partners to craft campaigns that attract and convert prospective students, optimize performance