Enrollment Marketing & Communications Coordinator

Oklahoma State University; Stillwater (OK); On-site; USD 45,000 - 63,000; Full time

Job summary

Oklahoma State University Marketing Communication Coordinator develops and implements strategic marketing and communication initiatives that support enrollment growth, student engagement, and institutional awareness for OSU Online, Outreach, and ITLE. This role leads multi-channel digital campaigns, manages social media and website content, and uses analytics to improve campaign performance.

The ideal candidate collaborates with academic programs, university partners, and leadership to promote

Qualifications

• Bachelor's degree in communications, journalism, marketing, public relations, or related field.
• (degree must be conferred on or before agreed upon start date)
• Six months of related work experience.
• Oklahoma driver's license or ability to obtain an Oklahoma driver's license within 30 days of hire. Reliable transportation for travel connected with official duties. Reimbursement for official travel.
• Duty reporting is in-person on the OSU campus in Stillwater, Oklahoma.
• This position may be eligible for a hybrid work schedule; however, any offer is contingent upon approval by University Human Resources in consideration of OSU policies, labor laws, and suitability to the work of the position/department.

Responsibilities

• Develop and implement strategic marketing and communication initiatives that support enrollment growth, student engagement, and institutional awareness for OSU Online, Outreach, and ITLE.
• Lead multi-channel digital marketing campaigns, develop and optimize prospective student communication strategies, manage social media and website content.
• Utilize marketing analytics to evaluate and improve campaign performance.
• Collaborate with academic programs, university partners, and departmental leadership to promote undergraduate and graduate online degrees, certificates, courses, and ITLE events.
• Assist with market research, budget and vendor coordination, CRM communication management, and supervision of student marketing staff.
• Support departmental event registration and web content.

Skills

Social media

Writing

Editing

Content creation

Web content

Video production

Communications

Campaign planning

Education

Bachelor's degree

Master's degree

Job description

Oklahoma State University Marketing Communication Coordinator develops and implements strategic marketing and communication initiatives that support enrollment growth, student engagement, and institutional awareness for OSU Online, Outreach, and ITLE. This role leads multi-channel digital campaigns, manages social media and website content, and uses analytics to improve campaign performance.

The ideal candidate collaborates with academic programs, university partners, and leadership to promote