Enrollment-Focused Paid Search Specialist

Pearson; Oklahoma City (OK); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a Specialist, Performance Marketing to manage paid search campaigns driving student enrollment and adoption of educational products. The role involves hands-on execution, optimization, and reporting across multiple markets, collaborating with internal teams and agency partners to meet performance goals.

The position emphasizes data-driven decision making, rigorous analysis, and continuous optimization to improve enrollment volume, cost per enrollment, and overall ROI.

Qualifications

• 3–6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.

Skills

Paid Search

Google Ads

Google Analytics

SA360

Excel

Data-driven

Reporting

Attention to detail

Communication

Tools

SA360

Google Ads

Microsoft Ads

Google Analytics

Excel

Job description

Pearson is seeking a Specialist, Performance Marketing to manage paid search campaigns driving student enrollment and adoption of educational products. The role involves hands-on execution, optimization, and reporting across multiple markets, collaborating with internal teams and agency partners to meet performance goals.

The position emphasizes data-driven decision making, rigorous analysis, and continuous optimization to improve enrollment volume, cost per enrollment, and overall ROI.