Enrollment Content Marketing Strategist (Online Programs)

California State University

San Jose (CA)

On-site

USD 88,000 - 94,000

Full time

3 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

San José State University seeks a Content Marketing Strategist to lead and craft conversion-focused content for web, blogs, emails, and social channels. You will collaborate with academic partners and marketing teams to ensure on-brand storytelling that supports enrollment goals.

You’ll oversee editorial quality, test creative concepts, and optimize content using SEO, analytics, and marketing automation tools. This role leads the online marketing team for SJSU Online and PaCE initiatives.

Qualifications

Equivalent to a bachelor’s degree; four years of relevant experience required.

Responsibilities

Write, edit, and publish conversion-focused content for web pages, blogs, news stories, magazines, emails/texts, videos, digital ads, and other channels.
Partner with marketing colleagues to write and test social media content across channels.
Set up automated email drip campaigns in Slate and perform final QA for communications.
Write and edit promotional content across digital and print channels to describe services and programs.
Conduct interviews for content development and develop scripts for video and livestreams.
Leverage SEO, AEO, GEO, and analytics to create content that drives traffic and authority.
Measure content performance and identify gaps and opportunities.
Create clear CTA content guiding audiences through the enrollment funnel.
Contribute to an integrated content marketing strategy workgroup.
Ensure on-brand voice and tone in concepts and copy across teams.
Proofread and edit for consistency, voice, and quality.
Collaborate in cross-functional groups to handle complex requests.
Lead meetings with academic partners and recruitment teams to align content.