Enrollment Marketing Content & Web Specialist

CSUMB; Seaside (CA); On-site; USD 50,000 - 68,000; Full time

Benefits offered by this job

Premium benefits

CalPERS

15 paid holidays

Job summary

CSUMB is seeking an Enrollment Marketing Communications Specialist to support enrollment management communications and online marketing initiatives. You will manage web content, develop recruitment materials, and coordinate campaigns across print, digital, email, and social channels.

Under the Director of Communications, you will optimize content for prospective applicants and current students, partner with enrollment managers, and ensure CSU standards and compliance in all materials while

Qualifications

• Entry to this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research.
• Strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles.
• Background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience.

Responsibilities

• Develops, organizes and edits content for print, digital/social, email and web publications; writes, edits and/or proofs materials in a complete, accurate and timely manner; works with campus partners and vendors on layout and design of publications; assists in the design and production of recruitment and continuing student communication materials; monitors and adjusts content and design of enrollment-related websites.
• In partnership with the Sr Communications Specialist, collaborates with enrollment managers and other key staff members to develop print and e-communication strategies on suspect, prospect, inquiry, applicant, accepted, confirmed and enrolled student levels.
• Maintains all enrollment-related website content for all enrollment-related websites and social media sites and will be responsible for all updates and edits to online information; ensures that all online information meets CSU standards and compliance policies utilizing content management systems.
• Facilitates publications and marketing outreach functions to success; regulates the divisional digital signage; establishes operating procedures and provides recommendations on marketing/communications processes for all Enrollment Management areas.
• In collaboration with the Sr Communications Specialist, creates and maintains job aids and documentation for communication systems and tasks; provides related training to enrollment staff and students.

Skills

Story development

Journalistic writing

Public speaking

Editing

Media relations

Web content management

Education

College degree required

Job description

CSUMB is seeking an Enrollment Marketing Communications Specialist to support enrollment management communications and online marketing initiatives. You will manage web content, develop recruitment materials, and coordinate campaigns across print, digital, email, and social channels.

Under the Director of Communications, you will optimize content for prospective applicants and current students, partner with enrollment managers, and ensure CSU standards and compliance in all materials while