Enrollment Content Marketing Strategist - Online Programs

California State University, Chico; California; On-site; USD 88,000 - 94,000; Full time

Job summary

San José State University is seeking an experienced Content Marketing Strategist to craft and publish engaging content across web, blogs, emails, and social channels. You will collaborate with designers, editors, and academic partners to ensure on-brand voice and effective enrollment messaging.

The role emphasizes strategic storytelling, SEO optimization, and cross-functional leadership within the SJSU Online Marketing team, guiding campaigns from concept to publication.

Qualifications

• Equivalent to a bachelor’s degree in a related field; four years of relevant experience required.
• Advanced degree may substitute for experience.
• Demonstrated ability to develop compelling written and visual content across channels.

Responsibilities

• Write, edit, and publish conversion-focused content for web pages, blogs, and emails.
• Create social media content concepts and test innovative ideas.
• Set up automated email campaigns and ensure accuracy in communications.
• Develop scripts for video and livestreams and conduct interviews for content.
• Use SEO, AEO, GEO, and analytics to drive traffic and content authority.
• Measure content performance and identify gaps and optimization opportunities.
• Lead cross-functional meetings and align content across enrollment funnel.

Skills

Creative writing

Content strategy

Editing

SEO

CMS administration

Project management

Slate CRM

Education

Bachelor’s degree

Tools

Slate CRM

WordPress

Hootsuite

Google Analytics

Semrush

Restream

YouTube

Job description

San José State University is seeking an experienced Content Marketing Strategist to craft and publish engaging content across web, blogs, emails, and social channels. You will collaborate with designers, editors, and academic partners to ensure on-brand voice and effective enrollment messaging.

The role emphasizes strategic storytelling, SEO optimization, and cross-functional leadership within the SJSU Online Marketing team, guiding campaigns from concept to publication.