Enrollment Marketing Communications Strategist

California State University - Monterey Bay; Seaside (CA); On-site; USD 54,000 - 64,000; Full time

Benefits offered by this job

Premium benefits package

Housing near campus

Job summary

California State University, Monterey Bay seeks a Communications Specialist to support enrollment marketing initiatives and manage content for print, digital, and web channels. The role coordinates online materials, collaborates with staff, and optimizes communication plans to advance admissions goals.

The position emphasizes developing engaging program descriptions, updating the admissions site, and leading campaigns with a focus on cross‑campus collaboration and data-informed messaging.

Qualifications

• Requires knowledge of public affairs, media relations, marketing or related field.
• Strong written and verbal communication skills essential for internal/external publication.
• Experience with content management systems and web updates.”

Responsibilities

• Develop, organize and edit content for print, digital, email and web publications.
• Collaborate with enrollment managers to craft print and e-communication strategies.
• Maintain enrollment-related websites and social media; ensure content meets CSU standards.”
• Provide training and job aids for communications systems; support campaigns and events.

Skills

Story development

Journalistic writing

Public speaking

Editing skills

Web content management

Education

Bachelor's degree

Master's degree

Tools

Adobe Creative Suite

InDesign

Photoshop

Dreamweaver

Oracle/PeopleSoft

Salesforce

CSU Common Management System

Google Workspace

Job description

California State University, Monterey Bay seeks a Communications Specialist to support enrollment marketing initiatives and manage content for print, digital, and web channels. The role coordinates online materials, collaborates with staff, and optimizes communication plans to advance admissions goals.

The position emphasizes developing engaging program descriptions, updating the admissions site, and leading campaigns with a focus on cross‑campus collaboration and data-informed messaging.