Enrollment Content Marketing Strategist

California State University; San Jose (CA); On-site; USD 88,000 - 94,000; Full time

Job summary

California State University’s San José State University campus is seeking an Online Content Marketing Strategist to drive enrollment marketing and strategic storytelling across web, blogs, emails, and digital media. You will oversee a cross-functional team, ensuring brand voice, tone, and quality in every asset while coordinating with academic partners and recruitment teams.

The role emphasizes SEO, content optimization, and analytics to measure impact, improve campaigns, and support SJSU Online

Qualifications

• Equivalent to a bachelor’s degree in a related field. Additional experience may substitute for education.
• Four (4) years of relevant experience. An advanced degree may substitute for experience.

Responsibilities

• Write, edit, and publish conversion-focused content for web pages, blogs, emails, and other channels.
• Partner with marketing colleagues to create social media content.
• Set up automated email campaigns and ensure accuracy in communications.

Skills

Content strategy

Editing

SEO

Analytics

Storytelling

Cross-functional

Communication

CMS

Education

Bachelor’s degree in Marketing or Communications

4 years of relevant experience

Tools

Slate CRM

WordPress

Google Analytics

Job description

California State University’s San José State University campus is seeking an Online Content Marketing Strategist to drive enrollment marketing and strategic storytelling across web, blogs, emails, and digital media. You will oversee a cross-functional team, ensuring brand voice, tone, and quality in every asset while coordinating with academic partners and recruitment teams.

The role emphasizes SEO, content optimization, and analytics to measure impact, improve campaigns, and support SJSU Online