Content Marketing Strategist, Online Programs

San Jose State University; San Jose (CA); On-site; USD 88,000 - 94,000; Full time

Job summary

San José State University’s University Marketing and Communications (UMC) seeks a Content Marketing Strategist to craft compelling content and drive enrollment marketing for SJSU Online and PaCE programs. You will collaborate with academic partners, marketing colleagues, and vendors to publish web, blog, email, video, and social content that reflects the university brand and supports enrollment goals.

The role leads the online marketing team as Work Lead, ensures consistency and accuracy across

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field with 4 years of relevant experience.
• Experience developing and publishing content across web, blogs, email, video, and social channels.
• Ability to lead cross-functional teams and manage multiple projects to deadlines.
• Familiarity with SEO, content strategy, and analytics tools.

Responsibilities

• Write, edit, and publish conversion-focused content for webpages, blogs, emails, videos and social channels.
• Collaborate with teams to create social content and test campaigns.
• Set up automated email campaigns and ensure accuracy in communications.
• Develop scripts for video and livestreams and interviews.
• Use SEO/SEO-related practices and analytics to drive traffic and content authority.
• Evaluate content performance and identify gaps and optimization opportunities.
• Lead content strategy discussions with partners and ensure on-brand messaging.

Skills

Editorial/writing skills

Content strategy

SEO/content optimization

Project management

Cross-functional collaboration

Analytics and data-driven decision

Story development/interviews

Education

Bachelor's degree in Marketing, Communications or related field

Four years relevant experience

Tools

Slate CRM

Asana

WordPress

Google Analytics

Semrush

Hootsuite

Job description

San José State University’s University Marketing and Communications (UMC) seeks a Content Marketing Strategist to craft compelling content and drive enrollment marketing for SJSU Online and PaCE programs. You will collaborate with academic partners, marketing colleagues, and vendors to publish web, blog, email, video, and social content that reflects the university brand and supports enrollment goals.

The role leads the online marketing team as Work Lead, ensures consistency and accuracy across