Content Strategist: University Marketing & Enrollment

Career Center at Portland State University; Portland (OR); Sur place; USD 76 000 - 86 000; Plein temps

Avantages offerts par ce poste

Healthcare (95% premium paid)

Retirement plan

Vacation and reduced tuition rates for

Employee, spouse or dependent at OSU/O

Résumé du poste

Portland State University offers a Content Strategist role focused on elevating the university’s narrative across channels and audiences. You will lead multi‑channel strategies to showcase programs, research, and initiatives, driving enrollment and community engagement.

You will work within University Marketing and Communications, report to the Associate Vice President for Marketing and Brand Strategy, and partner with campus teams to ensure data‑informed, high‑impact content.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• Minimum of three years of professional experience with content marketing, digital strategy, and copywriting.
• Proficiency with enterprise CMS (Drupal, WordPress), Google Analytics, SEO tools (Semrush, Moz), and project management software.
• Strong writing and project management skills and demonstrated capacity to balance competing stakeholder priorities.

Responsabilités

• Leads multi‑channel narrative strategies to elevate the university’s institutional reputation.
• Drives prospective student recruitment and deepens donor, alumni and community engagement.
• Collaborates across teams to ensure compelling stories and strategic web content across the university’s channels.

Connaissances

Content marketing

Digital strategy

Copywriting

Project management

Strong writing

Formation

Bachelor’s degree in Marketing, Communications, Journalism, English

Outils

Drupal

WordPress

Google Analytics

Semrush

Moz

Project management software

Description du poste

Portland State University offers a Content Strategist role focused on elevating the university’s narrative across channels and audiences. You will lead multi‑channel strategies to showcase programs, research, and initiatives, driving enrollment and community engagement.

You will work within University Marketing and Communications, report to the Associate Vice President for Marketing and Brand Strategy, and partner with campus teams to ensure data‑informed, high‑impact content.