Enrollment Content Marketing Strategist

San José State University; San Jose (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

San José State University in San Jose, CA, is seeking a Content Marketing Strategist within the University Marketing and Communications team. This role supports enrollment marketing and strategic plans for SJSU Online and PaCE programs, crafting visual and written content for web, blogs, news, emails, and social media.

The strategist partners with designers, CRM specialists, editors, and partners to ensure brand voice, accuracy, and timely delivery across channels.

Responsibilities

• Write, edit, and publish conversion-focused content for web pages, blogs, news stories, magazines, emails/texts, videos, digital ads, and other channels.
• Partner with marketing colleagues to write and test innovative social media content across channels.
• Set up automated email drip campaigns in CRM system (Slate) and ensure accuracy in all communications.
• Write and edit promotional content across digital and print channels to describe and promote services and programs.
• Conduct interviews for content development and develop scripts for video and livestreams.
• Leverage SEO/GAEO and keyword research with the web team to drive traffic and content authority.
• Measure content performance and coordinate with partners to address gaps and optimize opportunities.
• Translate complex information into clear CTAs guiding prospective students through enrollment.
• Contribute to the development of an integrated content marketing strategic workgroup.
• Ensure concepts and copy tones are on brand; proofread for consistency.
• Lead meetings with academic partners, recruitment teams, admissions colleagues and other divisions to align content across the funnel.

Job description

San José State University in San Jose, CA, is seeking a Content Marketing Strategist within the University Marketing and Communications team. This role supports enrollment marketing and strategic plans for SJSU Online and PaCE programs, crafting visual and written content for web, blogs, news, emails, and social media.

The strategist partners with designers, CRM specialists, editors, and partners to ensure brand voice, accuracy, and timely delivery across channels.