EdTech SDR: Drive Qualified Meetings & Outreach

Cengage Group

Atlanta (GA)

On-site

USD 33,000 - 40,000

Full time

3 days ago

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Job summary

Cengage Group in Atlanta is seeking a results-driven Business Development Associate to generate qualified meetings with prospective partners and nurture opportunities from outreach through qualification. You will collaborate with the Business Development team to prioritize target accounts, conduct outreach via phone, email, and LinkedIn, and track activities in the CRM to support account management.

The role offers a performance-driven environment with a comprehensive total rewards philosophy

Qualifications

Experience using CRM and sales engagement tools.
Self-starter with a goal-focused mindset.
Strong organization and communication skills.
Willingness to learn and continuously develop.

Responsibilities

Generate qualified meetings with prospective partners by identifying key decision-makers and creating opportunities.
Collaborate with the Business Development team to prioritize target accounts and refine outreach strategies.
Follow up and qualify respondents from marketing programs and events.
Drive outreach activities via phone, email, and LinkedIn.
Research institutions to identify influencers and business goals for Cengage offerings.
Nurture and manage leads until they are sales-ready for partners.
Track activity and document contact attempts in the CRM to support account management.