EdTech Marketing Coordinator: Campaigns & Growth

Cengage Group; Wichita (KS); Remote; USD 26,000 - 43,000; Full time

Job summary

Cengage Group is seeking a Marketing Coordinator to support strategy execution and campaign initiatives across multiple channels. You will collaborate with external partners, manage content calendars, and help optimize internal processes to deliver timely projects.

The role requires strong written and verbal communication, sharp organizational skills, and the ability to handle multiple priorities while working with cross-functional teams. Knowledge of marketing terms and tools will be essential.

Qualifications

• Degree or related field in Marketing, Communications, Journalism, or related area.
• Organized, accurate, and thorough
• Strong written and verbal communication skills
• Ability to prioritize tasks to deliver projects on schedule
• Knowledge of marketing terminology
• Ability to develop marketing content and collateral
• Ability to manage multiple priorities and collaborate effectively within a team
• Proficiency in Microsoft Office Suite
• Familiarity with Adobe Creative Suite
• Passion for digital education and positive customer outcomes
• Familiarity with marketing strategies and delivery channels
• Understanding of both B2B and B2C marketing is a plus
• Channel or product marketing experience is a plus
• Experience with Salesforce Pardot or Marketing Cloud is a plus

Responsibilities

• Assist marketing leadership with strategy execution and campaign support
• Collaborate confidently and professionally with external partners
• Coordinate, track, and facilitate the completion of projects and initiatives
• Create and organize content calendars
• Optimize internal processes
• Assist with the creation and proofreading of marketing materials
• Coordinate the distribution of marketing materials both internally and externally
• Assist with basic analytics and reporting across multiple channels
• Collaborate with cross-functional internal teams to deliver results
• Assist with market research and identify emerging trends and opportunities

Skills

Marketing knowledge

Written and verbal communication

Organizational skills

Task prioritization

Marketing terminology

Content development

Team collaboration

Microsoft Office Suite

Adobe Creative Suite

Digital education

Marketing channels

B2B/B2C understanding

Channel/product marketing

Salesforce Pardot/Marketing Cloud

Education

Degree, certification, or minor in Marketing, Communications, Journalism, or a related field

Tools

Microsoft Office Suite

Adobe Creative Suite

Salesforce Pardot/Marketing Cloud

Job description

Cengage Group is seeking a Marketing Coordinator to support strategy execution and campaign initiatives across multiple channels. You will collaborate with external partners, manage content calendars, and help optimize internal processes to deliver timely projects.

The role requires strong written and verbal communication, sharp organizational skills, and the ability to handle multiple priorities while working with cross-functional teams. Knowledge of marketing terms and tools will be essential.