EdTech BDR: Grow Pipeline & Impact

RethinkFirst; Pennsylvania; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health, dental, vision benefits

Flexible paid time off

11 paid company holidays

401k + matching

Parental leave

Access to RethinkCare platform

Job summary

RethinkEd is seeking a Business Development Representative to drive top-of-funnel pipeline by identifying, engaging, and qualifying prospective customers. You will work with Account Executives and Marketing to generate high-quality opportunities.

The role involves outbound campaigns, inbound inquiries, and maintaining accurate CRM activity. Remote-first culture with national reach and opportunities to grow in EdTech.

Qualifications

• 1 - 3+ years of experience in a sales, business development, or customer-facing role (EdTech experience a plus)
• Strong communication skills with the ability to engage and influence decision-makers
• High level of organization, discipline, and activity management
• Curiosity and coachability, with a desire to learn and grow within a sales organization
• Familiarity with CRM and sales engagement tools (e.g., Salesforce, Gong, Highspot)
• Consistently achieving or exceeding qualified meeting and pipeline targets
• High conversion rates from outreach to meeting to qualified opportunity
• Strong alignment and collaboration with Account Executives and Marketing
• Continuous improvement in messaging, targeting, and outreach effectiveness

Responsibilities

• Generate qualified meetings and pipeline through outbound prospecting and inbound lead follow-up
• Research and prioritize target accounts and key personas within assigned territories
• Execute multi-channel outreach (calls, email, social, events) with personalized, value-driven messaging
• Qualify prospects using defined frameworks (e.g., MEDDPICC) and transition opportunities to Account Executives
• Maintain accurate and up-to-date activity tracking in CRM and sales engagement tools
• Partner with Marketing on campaigns, messaging feedback, and lead quality optimization
• Consistently meet or exceed activity, meeting, and pipeline generation targets

Skills

Strong communication

Organization

Curiosity and coachability

CRM tools

Outreach effectiveness

Collaboration with AE/Marketing

Tools

Salesforce

Gong

Highspot

Job description

RethinkEd is seeking a Business Development Representative to drive top-of-funnel pipeline by identifying, engaging, and qualifying prospective customers. You will work with Account Executives and Marketing to generate high-quality opportunities.

The role involves outbound campaigns, inbound inquiries, and maintaining accurate CRM activity. Remote-first culture with national reach and opportunities to grow in EdTech.