Enterprise eCommerce CRO & Personalization Lead

Dish Network Corporation; Englewood, Northern (CO, KY); Hybrid; USD 96,000 - 138,000; Full time

Benefits offered by this job

EchoStar Benefits

401(k) Match

ESPP

Flexible Time Off

Job summary

EchoStar is seeking an experienced Ecommerce Testing and Optimization Manager to architect an enterprise-wide experimentation roadmap for DISH and Sling TV. You will transform insights into high-growth revenue engines, acting as a strategic consultant to prioritize opportunities and scale a world-class personalization program.

You will lead cross-functional workshops, leverage Adobe Target and Analytics, and guide teams through rigorous test design to maximize site performance and conversions

Qualifications

• Bachelor's degree in a quantitative or business field; MBA or related certifications preferred.
• 6+ years of digital marketing or e-commerce experience; 3+ in CRO and high-traffic web leadership.
• Proven ability to map an experimentation roadmap to revenue and subscriber growth.
• Strong understanding of test design, significance, power, and sample size.
• Experience with Adobe Experience Cloud, including Target and AEM.
• Proficiency with analytics tools (Adobe/Google) and data synthesis for insights.

Responsibilities

• Build a centralized, multi-quarter CRO roadmap focused on optimization and personalization.
• Define a Value vs. Effort framework to prioritize high-impact tests for dish.com and sling.com.
• Lead cross-functional workshops to translate business pain points into test plans with statistically significant results.
• Analyze sales funnel and friction points using metrics tools to drive improvements and test-driven strategies.
• Promote a test-and-learn culture, sharing best practices across teams and ensuring data-driven decisions.

Skills

CRO Leadership

AB Testing

Data-driven decisions

Adobe Target

Adobe Analytics

Google Analytics

Experimentation design

Stakeholder management

Cross-functional leadership

UX optimization

AI-driven personalization

Education

Bachelor's degree in a quantitative or business field

MBA or specialized certifications (e.g., CXL, Adobe Certified Expert) preferred

Tools

Adobe Target

AEM

Quantum Metric

ContentSquare

FullStory

Adobe Analytics

Job description

EchoStar is seeking an experienced Ecommerce Testing and Optimization Manager to architect an enterprise-wide experimentation roadmap for DISH and Sling TV. You will transform insights into high-growth revenue engines, acting as a strategic consultant to prioritize opportunities and scale a world-class personalization program.

You will lead cross-functional workshops, leverage Adobe Target and Analytics, and guide teams through rigorous test design to maximize site performance and conversions