Personalization Specialist

Floor & Decor; Atlanta (GA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Bonus opportunities

401k match

Employee Stock Purchase Plan

Paid time off

Medical, Dental, Vision

Job summary

Floor & Decor seeks a Personalization Specialist to own and execute our website and eCommerce personalization strategy. You will use customer data, segmentation, and testing to deliver tailored digital experiences that drive engagement, conversion, and loyalty.

You will collaborate with merchandising, marketing, and UX to align personalization with business goals, design A/B and multivariate tests, monitor metrics such as CTR, AOV, and revenue per visitor, and maintain a data-driven roadmap.

Qualifications

• 2–4 years in eCommerce or digital marketing with hands-on personalization or CRO.
• Familiarity with personalization/experimentation platforms (e.g., Dynamic Yield, Optimizely, Adobe Target, Monetate).
• Strong customer segmentation and behavioral targeting understanding.
• Analytical mindset with ability to translate data into actionable recommendations.
• Experience with A/B testing methodologies and statistical significance.
• Cross-functional communication and project management skills.
• Familiarity with web analytics tools like Google Analytics or Adobe Analytics.

Responsibilities

• Build, manage, and optimize personalization campaigns across website and eCommerce platforms.
• Define audience segments based on behavioral, demographic, and transactional data.
• Collaborate with merchandising, marketing, and UX to align personalization with business goals.
• Design and execute A/B and multivariate tests to validate hypotheses.
• Monitor and report on key metrics such as CTR, conversion rate, AOV, and revenue per visitor.
• Maintain the personalization roadmap and prioritize initiatives based on data-driven impact.
• Ensure data quality and proper tagging/tracking with analytics and engineering teams.
• Stay current on personalization trends and platform capabilities.

Skills

Campaign personalization

Audience segmentation

A/B/multivariate testing

Data interpretation

Cross-functional comms

Web analytics

Platform familiarity

Tools

Dynamic Yield

Monetate

Salesforce Personalization

Optimizely/Adobe Target

Job description

Purpose

We are looking for a Personalization Specialist to own and execute our website and eCommerce personalization strategy. In this role, you will use customer data, segmentation, and testing to deliver tailored digital experiences that drive engagement, conversion, and loyalty.

Essential Functions / Key Responsibilities

• Build, manage, and optimize personalization campaigns across the website and eCommerce platform using tools such as Dynamic Yield, Monetate, Salesforce Personalization, or similar
• Define audience segments based on behavioral, demographic, and transactional data to deliver relevant content, product recommendations, and messaging
• Partner with merchandising, marketing, and UX teams to align personalization efforts with broader business goals and seasonal priorities
• Design and execute A/B and multivariate tests to validate personalization hypotheses and continuously improve performance
• Monitor and report on key metrics including click-through rate, conversion rate, average order value, and revenue per visitor
• Maintain the personalization roadmap and prioritize initiatives based on data-driven insights and business impact
• Ensure data quality and proper tagging/tracking in coordination with analytics and engineering teams
• Stay current on personalization trends, platform capabilities, and industry best practices

Minimum Qualifications

• 2–4 years of experience in eCommerce, digital marketing, or a related field with hands‑on personalization or CRO experience
• Familiarity with personalization or experimentation platforms (e.g., Dynamic Yield, Optimizely, Adobe Target, Monetate)
• Solid understanding of customer segmentation and behavioral targeting
• Analytical mindset with the ability to interpret data and translate findings into actionable recommendations
• Experience with A/B testing methodologies and statistical significance
• Strong cross‑functional communication and project management skills
• Familiarity with web analytics tools such as Google Analytics or Adobe Analytics

Preferred

• Experience with product recommendation engines or AI‑driven personalization
• Basic knowledge of HTML/CSS or tag management systems
• Background in retail or DTC eCommerce

Travel Required

• Yes – Up to 25%

Occasional travel to Floor & Decor Store Support Center (Atlanta, GA), vendor/partner sites, or industry conferences may be required.

Benefits & Rewards

Bonus opportunities & career advancement opportunities at every level

Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program

Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)

Work-life Balance, Including

• Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1

Equal Employment Opportunity

Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.

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