Ecommerce Content Merchandiser: SEO-Driven Merchandising

Lancaster Archery Supply Inc; Leola (PA); On-site; USD 52,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Paid vacation

Paid holidays

Paid sick leave

Life Insurance and AD&D

Short Term Disability

Long Term Disability

Job summary

Lancaster Archery Supply Inc. is seeking an experienced E‑Commerce Content Merchandiser to organize and optimize product content for our online store and NetSuite ERP system. The role partners with the eCommerce Project Manager, Customer Service, and Marketing to enhance product presentations and drive conversions.

You will curate content, optimize product data, and ensure accurate merchandising across categories while supporting SEO-driven improvements and an exceptional customer journey.

Qualifications

• 2–4+ years of experience in an eCommerce role focused on product listing, content creation, or merchandising.
• Familiarity with NetSuite and basic HTML knowledge.
• Strong written and verbal communication skills; ability to write and edit product content with SEO in mind.

Responsibilities

• Merchandise, document, and analyze product upsells and cross-sells based on seasonality and sales data.
• Curate additional buying options on product pages to improve inactive item sell-through and drive sales.
• Write and populate engaging, SEO/AE0/GEO-optimized content to create standout product pages.
• Analyze site-search data to optimize on-site search and improve discoverability of products.
• Populate and organize detailed product specifications in NetSuite to enhance the web shopping experience.
• Develop persuasive content for product listing pages aligned with merchandising strategies.
• Perform QA on product titles, descriptions, imagery, and presentation across the product lifecycle.

Skills

eCommerce experience

Content creation

SEO-focused content

Strong writing and communication

NetSuite familiarity

HTML basics

Microsoft Office

Tools

NetSuite

HTML

Microsoft Office

Job description

Lancaster Archery Supply Inc. is seeking an experienced E‑Commerce Content Merchandiser to organize and optimize product content for our online store and NetSuite ERP system. The role partners with the eCommerce Project Manager, Customer Service, and Marketing to enhance product presentations and drive conversions.

You will curate content, optimize product data, and ensure accurate merchandising across categories while supporting SEO-driven improvements and an exceptional customer journey.