eCommerce Content Merchandiser

Lancaster Archery Supply, Inc.; Leola (PA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical plan

Dental plan

Vision plan

401K

Paid vacation

Paid holidays

Paid sick leave

Life insurance

AD&D

Disability insurance

Job summary

Lancaster Archery Supply is seeking an eCommerce Content Merchandiser to organize and optimize product content, drive traffic, and enhance online shopping for archers worldwide. You will collaborate with the eCommerce Project Manager and cross-functional teams to ensure accurate merchandising in NetSuite and on our website.

The role involves writing SEO-friendly content, improving product displays, and supporting conversions through enhanced product pages.

Qualifications

• 2–4+ years of experience in an eCommerce role focused on product listing, content creation, or merchandising.
• Strong computer skills with proficiency in Microsoft Office.
• Knowledge of archery products and enthusiasm for the outdoors/archery community.
• Excellent organizational and time-management skills; ability to prioritize multiple initiatives in a dynamic environment.
• Strong communication skills, including clear writing and active listening.
• Familiarity with NetSuite and basic HTML knowledge.

Responsibilities

• Merchandise, document, and analyze unique product upsells and cross-sells based on seasonality and sales data.
• Curate additional buying options on product pages to improve inactive item sell-through and drive sales.
• Write and populate engaging, SEO/AEO/GEO-optimized content for product pages to create standout material.
• Analyze site-search data to optimize on-site search; refine product names, keywords, attributes, and filters.
• Enrich product attribute data to improve filtering and faceting on the site.
• Populate and organize detailed product Specifications in NetSuite to improve the shopping experience.
• Develop persuasive content for product listing pages aligned with merchandising strategies.
• Perform QA on titles, descriptions, images, and overall presentation for optimal user experience.

Skills

Content merchandising

SEO writing

Time management

Communication

Tools

NetSuite

HTML

Job description

Are you looking for a dynamic and rewarding career with a growing company? Lancaster Archery Supply was established in 1983 and has sustained growth year over year. Our team comes together every day to meet the needs of our customers and each employee is valued as a member of our archery family. We work hard to provide good benefits and a positive work environment. We look forward to your interest in joining our team.

The eCommerce Content Merchandiser will be a talented, detail-oriented individual who proactively organizes unique product content that drives traffic and enhances the online shopping experience for archers worldwide. They’ll collaborate closely with the eCommerce Project Manager and cross-functional teams (including Customer Service and Marketing) to deliver exceptional merchandising and product presentations. This on-site role plays a key part in populating and optimizing product data, upselling features, and merchandising strategies within our NetSuite ERP system and website. They’ll help ensure accuracy in merchandising and product display surfaces and help optimize the customer journey for conversions.

Primary Duties and Responsibilities:

• Merchandise, document, and analyze unique product upsells and cross-sells based on seasonality, inventory levels, and sales performance data.
• Curate additional buying options on product pages to improve inactive item sell through rates while driving sales.
• Write and populate engaging, SEO/AEO/GEO-optimized “Why We Like This” sections and other product-specific content to create standout, LLM-friendly content for our website.
• Analyze customer site-search data to optimize on-site search; refine product names, keywords, attributes, and filters for better discoverability.
• Enrich product attribute data points and map data web platform to enhance product filtering and faceting.
• Monitor and reduce zero-search-results instances by crafting tailored search solutions that guide retail customers to the right products.
• Populate and organize detailed product “Specifications” in NetSuite ERP to improve the web shopping experience.
• Develop persuasive content for product listing pages in alignment with our broader content and merchandising strategies.
• Perform QA on product titles, descriptions, imagery (including alternate views), and overall presentation to ensure accuracy and an optimal user experience throughout the product lifecycle.

Qualifications:

• 2–4+ years of experience in an eCommerce role focused on product listing, content creation, or merchandising.
• Strong computer skills with proficiency in the Microsoft Office suite.
• Knowledge of archery products and a genuine enthusiasm for the outdoors/archery community.
• Excellent organizational and time-management skills; proven ability to prioritize, schedule, and track multiple initiatives in a dynamic environment.
• Strong communication skills, including clear writing, effective speaking, and active listening.
• Familiarity with NetSuite and basic HTML knowledge.

• Medical eligible 1 st of the month after date of hire
• Dental eligible 1st of the month after date of hire
• Vision eligible 1st of the month after date of hire
• 401K
• Paid Vacation
• Paid Holidays
• Paid Sick
• Life Insurance and AD&D
• Short Term & Long Term Disability Insurance