eCommerce Content Merchandiser

Lancaster Archery Supply; Lancaster (Lancaster County); On-site; USD 45,000 - 65,000; Full time

Job summary

Lancaster Archery Supply is seeking an on-site E‑Commerce Content Merchandiser to organize and optimize product content and improve the customer journey. The role collaborates with the eCommerce Project Manager, Customer Service, and Marketing to drive traffic and conversions across our NetSuite ERP and website.

With 2–4+ years in eCommerce merchandising, you’ll craft compelling product content, analyze data, and ensure accurate product presentations while supporting SEO and user experience

Qualifications

• 2–4+ years in eCommerce listing, content creation or merchandising.
• Proficient with Microsoft Office suite.
• Knowledge of archery products and outdoors community.
• Excellent organizational and time-management abilities.
• Clear writing and effective verbal communication.
• Familiarity with NetSuite and basic HTML.

Responsibilities

• Merchandise and analyze product upsells and cross-sells based on seasonality and sales performance.
• Curate additional buying options on product pages to improve sell-through rates.
• Write and populate SEO/AEO/GEO-optimized content for product pages to stand out.
• Analyze site-search data and refine product names, keywords, attributes, and filters.
• Enrich product data and map it to improve filtering and faceting.
• Reduce zero-search-results by crafting tailored search solutions.
• Populate and organize detailed product Specifications in NetSuite ERP.
• Develop persuasive content for product listing pages in line with merchandising strategy.
• Perform QA on product titles, descriptions, imagery, and presentation.

Skills

eCommerce experience

Organizational skills

Communication skills

NetSuite familiarity

HTML knowledge

Tools

NetSuite

Microsoft Office

HTML

Job description

Are you looking for a dynamic and rewarding career with a growing company? Lancaster Archery Supply was established in 1983 and has sustained growth year over year. Our team comes together every day to meet the needs of our customers and each employee is valued as a member of our archery family. We work hard to provide good benefits and a positive work environment. We look forward to your interest in joining our team.

The eCommerce Content Merchandiser will be a talented, detail-oriented individual who proactively organizes unique product content that drives traffic and enhances the online shopping experience for archers worldwide. They’ll collaborate closely with the eCommerce Project Manager and cross-functional teams (including Customer Service and Marketing) to deliver exceptional merchandising and product presentations. This on-site role plays a key part in populating and optimizing product data, upselling features, and merchandising strategies within our NetSuite ERP system and website. They’ll help ensure accuracy in merchandising and product display surfaces and help optimize the customer journey for conversions.

Primary Duties and Responsibilities:

• Merchandise, document, and analyze unique product upsells and cross-sells based on seasonality, inventory levels, and sales performance data.
• Curate additional buying options on product pages to improve inactive item sell through rates while driving sales.
• Write and populate engaging, SEO/AEO/GEO-optimized “Why We Like This” sections and other product-specific content to create standout, LLM-friendly content for our website.
• Analyze customer site-search data to optimize on-site search; refine product names, keywords, attributes, and filters for better discoverability.
• Enrich product attribute data points and map data web platform to enhance product filtering and faceting.
• Monitor and reduce zero-search-results instances by crafting tailored search solutions that guide retail customers to the right products.
• Populate and organize detailed product “Specifications” in NetSuite ERP to improve the web shopping experience.
• Develop persuasive content for product listing pages in alignment with our broader content and merchandising strategies.
• Perform QA on product titles, descriptions, imagery (including alternate views), and overall presentation to ensure accuracy and an optimal user experience throughout the product lifecycle.

Qualifications:

• 2–4+ years of experience in an eCommerce role focused on product listing, content creation, or merchandising.
• Strong computer skills with proficiency in the Microsoft Office suite.
• Knowledge of archery products and a genuine enthusiasm for the outdoors/archery community.
• Excellent organizational and time-management skills; proven ability to prioritize, schedule, and track multiple initiatives in a dynamic environment.
• Strong communication skills, including clear writing, effective speaking, and active listening.
• Familiarity with NetSuite and basic HTML knowledge.