Ecommerce Content Specialist - Drive Product Discoverability

Lancaster Archery Supply, Inc.; Leola (PA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical plan

Dental plan

Vision plan

401K

Paid vacation

Paid holidays

Paid sick leave

Life insurance

AD&D

Disability insurance

Job summary

Lancaster Archery Supply is seeking an eCommerce Content Merchandiser to organize and optimize product content, drive traffic, and enhance online shopping for archers worldwide. You will collaborate with the eCommerce Project Manager and cross-functional teams to ensure accurate merchandising in NetSuite and on our website.

The role involves writing SEO-friendly content, improving product displays, and supporting conversions through enhanced product pages.

Qualifications

• 2–4+ years of experience in an eCommerce role focused on product listing, content creation, or merchandising.
• Strong computer skills with proficiency in Microsoft Office.
• Knowledge of archery products and enthusiasm for the outdoors/archery community.
• Excellent organizational and time-management skills; ability to prioritize multiple initiatives in a dynamic environment.
• Strong communication skills, including clear writing and active listening.
• Familiarity with NetSuite and basic HTML knowledge.

Responsibilities

• Merchandise, document, and analyze unique product upsells and cross-sells based on seasonality and sales data.
• Curate additional buying options on product pages to improve inactive item sell-through and drive sales.
• Write and populate engaging, SEO/AEO/GEO-optimized content for product pages to create standout material.
• Analyze site-search data to optimize on-site search; refine product names, keywords, attributes, and filters.
• Enrich product attribute data to improve filtering and faceting on the site.
• Populate and organize detailed product Specifications in NetSuite to improve the shopping experience.
• Develop persuasive content for product listing pages aligned with merchandising strategies.
• Perform QA on titles, descriptions, images, and overall presentation for optimal user experience.

Skills

Content merchandising

SEO writing

Time management

Communication

Tools

NetSuite

HTML

Job description

Lancaster Archery Supply is seeking an eCommerce Content Merchandiser to organize and optimize product content, drive traffic, and enhance online shopping for archers worldwide. You will collaborate with the eCommerce Project Manager and cross-functional teams to ensure accurate merchandising in NetSuite and on our website.

The role involves writing SEO-friendly content, improving product displays, and supporting conversions through enhanced product pages.