Archery eCommerce Content Strategist | Growth & Benefits

Lancaster Archery Supply; Leola (PA); On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Medical eligible 1st of the month

Dental eligible 1st of the month

Vision eligible 1st of the month

401K

Paid Vacation

Paid Holidays

Paid Sick

Life Insurance and AD&D

Short Term & Long Term Disability

Job summary

Lancaster Archery Supply, established in 1983, seeks an on-site eCommerce Content Merchandiser to organize unique product content and drive traffic worldwide. You will collaborate with the eCommerce Project Manager and cross-functional teams to optimize product data in NetSuite ERP and on the website, ensuring accuracy and enhanced customer journey.

The role focuses on merchandising, SEO-friendly content, and continuous QA across product pages, titles, and imagery to improve conversions and

Qualifications

• 2–4+ years in an eCommerce role focused on product listing, content creation, or merchandising.
• Strong proficiency in Microsoft Office Suite.
• Knowledge of archery products and enthusiasm for the outdoors/archery community.
• Excellent organizational and time-management skills to prioritize multiple initiatives.
• Strong written and verbal communication skills with attention to detail.
• Familiarity with NetSuite and basic HTML.

Responsibilities

• Merchandise, document, and analyze unique product upsells and cross-sells based on seasonality, inventory levels, and sales performance data.
• Curate additional buying options on product pages to improve inactive item sell through rates while driving sales.
• Write and populate engaging, SEO/AEO/GEO-optimized “Why We Like This” sections and other product-specific content for our website.
• Analyze customer site-search data to optimize on-site search; refine product names, keywords, attributes, and filters.
• Enrich product attribute data points and map data platform to enhance product filtering and faceting.
• Monitor and reduce zero-search-results instances by crafting tailored search solutions.
• Populate and organize detailed product “Specifications” in NetSuite ERP to improve the web shopping experience.
• Develop persuasive content for product listing pages aligned with broader merchandising strategies.
• Perform QA on product titles, descriptions, imagery, and presentation to ensure optimal user experience.

Skills

eCommerce merchandising

NetSuite

HTML basics

Microsoft Office

Archery knowledge

Content creation

Tools

NetSuite

HTML

Job description

Lancaster Archery Supply, established in 1983, seeks an on-site eCommerce Content Merchandiser to organize unique product content and drive traffic worldwide. You will collaborate with the eCommerce Project Manager and cross-functional teams to optimize product data in NetSuite ERP and on the website, ensuring accuracy and enhanced customer journey.

The role focuses on merchandising, SEO-friendly content, and continuous QA across product pages, titles, and imagery to improve conversions and