eCommerce Content Merchandiser

Lancaster Archery Supply; Leola (PA); On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Medical eligible 1st of the month

Dental eligible 1st of the month

Vision eligible 1st of the month

401K

Paid Vacation

Paid Holidays

Paid Sick

Life Insurance and AD&D

Short Term & Long Term Disability

Job summary

Lancaster Archery Supply, established in 1983, seeks an on-site eCommerce Content Merchandiser to organize unique product content and drive traffic worldwide. You will collaborate with the eCommerce Project Manager and cross-functional teams to optimize product data in NetSuite ERP and on the website, ensuring accuracy and enhanced customer journey.

The role focuses on merchandising, SEO-friendly content, and continuous QA across product pages, titles, and imagery to improve conversions and

Qualifications

• 2–4+ years in an eCommerce role focused on product listing, content creation, or merchandising.
• Strong proficiency in Microsoft Office Suite.
• Knowledge of archery products and enthusiasm for the outdoors/archery community.
• Excellent organizational and time-management skills to prioritize multiple initiatives.
• Strong written and verbal communication skills with attention to detail.
• Familiarity with NetSuite and basic HTML.

Responsibilities

• Merchandise, document, and analyze unique product upsells and cross-sells based on seasonality, inventory levels, and sales performance data.
• Curate additional buying options on product pages to improve inactive item sell through rates while driving sales.
• Write and populate engaging, SEO/AEO/GEO-optimized “Why We Like This” sections and other product-specific content for our website.
• Analyze customer site-search data to optimize on-site search; refine product names, keywords, attributes, and filters.
• Enrich product attribute data points and map data platform to enhance product filtering and faceting.
• Monitor and reduce zero-search-results instances by crafting tailored search solutions.
• Populate and organize detailed product “Specifications” in NetSuite ERP to improve the web shopping experience.
• Develop persuasive content for product listing pages aligned with broader merchandising strategies.
• Perform QA on product titles, descriptions, imagery, and presentation to ensure optimal user experience.

Skills

eCommerce merchandising

NetSuite

HTML basics

Microsoft Office

Archery knowledge

Content creation

Tools

NetSuite

HTML

Job description

Are you looking for a dynamic and rewarding career with a growing company? Lancaster Archery Supply was established in 1983 and has sustained growth year over year. Our team comes together every day to meet the needs of our customers and each employee is valued as a member of our archery family. We work hard to provide good benefits and a positive work environment. We look forward to your interest in joining our team.

The eCommerce Content Merchandiser will be a talented, detail-oriented individual who proactively organizes unique product content that drives traffic and enhances the online shopping experience for archers worldwide. They’ll collaborate closely with the eCommerce Project Manager and cross-functional teams (including Customer Service and Marketing) to deliver exceptional merchandising and product presentations. This on-site role plays a key part in populating and optimizing product data, upselling features, and merchandising strategies within our NetSuite ERP system and website. They’ll help ensure accuracy in merchandising and product display surfaces and help optimize the customer journey for conversions.

Primary Duties and Responsibilities:

• Merchandise, document, and analyze unique product upsells and cross-sells based on seasonality, inventory levels, and sales performance data.
• Curate additional buying options on product pages to improve inactive item sell through rates while driving sales.
• Write and populate engaging, SEO/AEO/GEO-optimized “Why We Like This” sections and other product-specific content to create standout, LLM-friendly content for our website.
• Analyze customer site-search data to optimize on-site search; refine product names, keywords, attributes, and filters for better discoverability.
• Enrich product attribute data points and map data web platform to enhance product filtering and faceting.
• Monitor and reduce zero-search-results instances by crafting tailored search solutions that guide retail customers to the right products.
• Populate and organize detailed product “Specifications” in NetSuite ERP to improve the web shopping experience.
• Develop persuasive content for product listing pages in alignment with our broader content and merchandising strategies.
• Perform QA on product titles, descriptions, imagery (including alternate views), and overall presentation to ensure accuracy and an optimal user experience throughout the product lifecycle.

Qualifications:

• 2–4+ years of experience in an eCommerce role focused on product listing, content creation, or merchandising.
• Strong computer skills with proficiency in the Microsoft Office suite.
• Knowledge of archery products and a genuine enthusiasm for the outdoors/archery community.
• Excellent organizational and time-management skills; proven ability to prioritize, schedule, and track multiple initiatives in a dynamic environment.
• Strong communication skills, including clear writing, effective speaking, and active listening.
• Familiarity with NetSuite and basic HTML knowledge.

• Medical eligible 1 st of the month after date of hire
• Dental eligible 1st of the month after date of hire
• Vision eligible 1st of the month after date of hire
• 401K
• Paid Vacation
• Paid Holidays
• Paid Sick
• Life Insurance and AD&D
• Short Term & Long Term Disability Insurance