eCommerce Content Merchandiser

Lancaster Archery Supply; Leola (SD); On-site; USD 40,000 - 56,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Paid vacation

Paid holidays

Paid sick leave

Life Insurance & AD&D

Disability Insurance

Employee Discount

Job summary

Lancaster Archery Supply is seeking an on-site E‑commerce Content Merchandiser to organize and optimize product content, enhance the online shopping experience for archers worldwide, and collaborate across Marketing and Customer Service. You will populate data in NetSuite and drive conversions through curated product presentations.

The role emphasizes content creation, SEO-conscious writing, and data-driven merchandising to improve searchability and product discovery for customers globally.

Qualifications

• 2–4+ years in an eCommerce role focused on product listing, content creation, or merchandising.
• Strong computer skills with proficiency in Microsoft Office.
• Knowledge of archery products and outdoors/archery community.
• Excellent organizational and time-management skills; ability to prioritize multiple initiatives.
• Strong communication skills, including writing and speaking.
• Familiarity with NetSuite and basic HTML knowledge.

Responsibilities

• Merchandise, document, and analyze upsells and cross-sells based on seasonality and sales data.
• Curate additional buying options on product pages to improve inactive item sell-through.
• Write and populate SEO/AEO/GEO-optimized content for product pages.
• Analyze site-search data to optimize on-site search and improve discoverability.
• Enrich product attributes to enhance filtering and faceting.
• Populate detailed product Specifications in NetSuite for the web shop.
• Develop persuasive content for product listings aligned with merchandising strategy.
• Perform QA on titles, descriptions, imagery, and presentation.

Skills

eCommerce experience

Content creation

Merchandising

Organization & time management

Communication

Tools

NetSuite

HTML

Microsoft Office

Job description

The eCommerce Content Merchandiser will be a talented, detail-oriented individual who proactively organizes unique product content that drives traffic and enhances the online shopping experience for archers worldwide. They’ll collaborate closely with the eCommerce Project Manager and cross-functional teams (including Customer Service and Marketing) to deliver exceptional merchandising and product presentations. This on-site role plays a key part in populating and optimizing product data, upselling features, and merchandising strategies within our NetSuite ERP system and website. They’ll help ensure accuracy in merchandising and product display surfaces and help optimize the customer journey for conversions.

Primary Duties and Responsibilities:

• Merchandise, document, and analyze unique product upsells and cross-sells based on seasonality, inventory levels, and sales performance data.
• Curate additional buying options on product pages to improve inactive item sell through rates while driving sales.
• Write and populate engaging, SEO/AEO/GEO-optimized “Why We Like This” sections and other product-specific content to create standout, LLM-friendly content for our website.
• Analyze customer site-search data to optimize on-site search; refine product names, keywords, attributes, and filters for better discoverability.
• Enrich product attribute data points and map data web platform to enhance product filtering and faceting.
• Monitor and reduce zero-search-results instances by crafting tailored search solutions that guide retail customers to the right products.
• Populate and organize detailed product “Specifications” in NetSuite ERP to improve the web shopping experience.
• Develop persuasive content for product listing pages in alignment with our broader content and merchandising strategies.
• Perform QA on product titles, descriptions, imagery (including alternate views), and overall presentation to ensure accuracy and an optimal user experience throughout the product lifecycle.

Qualifications:

• 2–4+ years of experience in an eCommerce role focused on product listing, content creation, or merchandising.
• Strong computer skills with proficiency in the Microsoft Office suite.
• Knowledge of archery products and a genuine enthusiasm for the outdoors/archery community.
• Excellent organizational and time-management skills; proven ability to prioritize, schedule, and track multiple initiatives in a dynamic environment.
• Strong communication skills, including clear writing, effective speaking, and active listening.
• Familiarity with NetSuite and basic HTML knowledge.

Benefits:

• Medical eligible 1st of the month after date of hire
• Dental eligible 1st of the month after date of hire
• Vision eligible 1st of the month after date of hire
• 401K
• Paid Vacation
• Paid Holidays
• Paid Sick
• Life Insurance and AD&D
• Short Term & Long Term Disability Insurance
• Employee Discount