E-commerce Performance Marketing Specialist

Placements24; Windsor Park (TN); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Medical and dental insurance

Retirement savings plan

Professional development opportunities

Generous paid time off

Employee discounts

Team events

Supportive management

Job summary

Placements24 is seeking an experienced E-commerce Performance Marketing Specialist to drive customer acquisition and revenue growth. You will design and optimize campaigns across Google Ads, Facebook, and Instagram, focusing on ROI and scalable growth.

The role requires a data-driven mindset, strong analytical skills, and the ability to collaborate with creative and content teams. A results-oriented culture and continuous optimization are emphasized.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics or related field.
• 3–5 years hands-on experience in ecommerce performance marketing.
• Proven expertise in managing paid campaigns on Google Ads and social platforms.
• Strong analytical skills with proficiency in Google Analytics and data tools.
• Experience with A/B testing and CRO strategies.
• Excellent understanding of ecommerce metrics and KPIs.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute performance marketing strategies across paid search, social media, display, and affiliate channels.
• Plan, launch, and optimize campaigns on Google Ads, Facebook Ads Manager, and Instagram Ads.
• Conduct keyword research, audience segmentation, and targeting to maximize reach.
• Monitor CPA, ROAS, CTR, and conversion rates daily and adjust tactics.
• Run A/B tests and optimization to improve landing page performance.
• Analyze campaign data and provide actionable insights for strategy adjustments.
• Collaborate with content/creative teams for compelling ad copy and visuals.
• Manage the performance marketing budget to hit KPIs.
• Stay updated on trends, tools, and best practices in performance marketing.
• Regularly report campaign performance to stakeholders.

Skills

Paid advertising

Google Ads

Facebook Ads

Instagram Ads

CRO

A/B testing

Google Analytics

Data analysis

Campaign optimization

Budget management

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Google Ads Manager

Facebook Ads Manager

Instagram Ads

TikTok Ads

GA4

Job description

About the Role

Our client, a rapidly growing e-commerce business, is seeking an experienced E-commerce Performance Marketing Specialist to drive measurable results in customer acquisition and revenue growth from East London. This role requires a data-driven individual with a deep understanding of paid advertising channels and conversion optimization techniques. You will be responsible for planning, executing, and optimizing online advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels. The ideal candidate is analytical, creative, and possesses a proven track record of delivering strong ROI on advertising spend. You will work closely with the marketing team to develop strategies that align with business objectives, test new approaches, and continuously improve campaign performance. This is an exciting opportunity to make a significant impact on our client's online sales and growth trajectory. The East London office provides a collaborative environment where your expertise in performance marketing will be highly valued. We are dedicated to fostering a culture of continuous improvement and data-driven decision-making in East London, making it an ideal location for ambitious marketing professionals.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid search (SEM), social media advertising, display advertising, and affiliate marketing.


• Manage and optimize advertising campaigns on platforms such as Google Ads, Facebook Ads Manager, Instagram Ads, etc.


• Conduct keyword research, audience segmentation, and campaign targeting to maximize reach and efficiency.


• Monitor campaign performance daily, analyzing key metrics such as CPA, ROAS, CTR, and conversion rates.


• Implement A/B testing and other optimization techniques to improve campaign effectiveness and landing page performance.


• Analyze campaign data to provide actionable insights and recommendations for strategic adjustments.


• Collaborate with the content and creative teams to develop compelling ad copy and visuals.


• Manage the performance marketing budget effectively to achieve target KPIs.


• Stay up-to-date with the latest trends, tools, and best practices in performance marketing.


• Report on campaign performance to key stakeholders on a regular basis.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.


• 3-5 years of hands-on experience in e-commerce performance marketing.


• Proven expertise in managing paid advertising campaigns on Google Ads and social media platforms (Facebook, Instagram).


• Strong analytical skills with proficiency in Google Analytics and other data analysis tools.


• Experience with A/B testing and conversion rate optimization (CRO) strategies.


• Excellent understanding of e-commerce metrics and KPIs.


• Strong written and verbal communication skills.


• Ability to work independently and manage multiple campaigns simultaneously.


• Experience with marketing automation tools is a plus.


• Familiarity with other advertising platforms (e.g., TikTok Ads, programmatic advertising) is beneficial.


• Must be based in or willing to relocate to East London.

Benefits

• Competitive salary and performance-based bonuses.


• Comprehensive medical and dental insurance.


• Retirement savings plan with company contributions.


• Opportunities for continuous learning and professional development.


• Generous paid time off and holidays.


• Exposure to a wide range of performance marketing strategies and tools.


• Dynamic and results-oriented work culture in East London.


• Employee discounts on company products.


• Regular team events and social activities.


• Supportive management team.