Performance Marketing Analyst

Placements24; United States; Hybrid; USD 21,000 - 33,000; Full time

Benefits offered by this job

Hybrid work

Bonuses

Medical benefits

Training opportunities

Generous leave

Job summary

Placements24 seeks a data-driven Performance Marketing Analyst for a client in Paarl, Western Cape. This hybrid role focuses on optimizing paid campaigns across Google, Facebook, and LinkedIn to maximize ROI while delivering actionable insights and measurable growth.

You will build dashboards, monitor KPIs, run A/B tests, and collaborate with the marketing team on budgets, targets, and creative strategies. Strong analytics and communication are essential.

Qualifications

• Bachelor’s degree in a quantitative field is required.
• 2-4 years of experience in performance marketing analysis or related analytical role.
• Proven experience with paid advertising platforms (Google Ads, Facebook Ads Manager, etc.).

Responsibilities

• Monitor, analyze, and report on paid digital marketing campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
• Develop dashboards and reports to visualize key performance metrics and trends.
• Identify opportunities for campaign optimization, including A/B testing of ad copy, creative, landing pages, and targeting parameters.
• Conduct in-depth analysis of campaign data to uncover insights that drive strategic recommendations.
• Collaborate with the marketing team to set campaign goals, budgets, and KPIs.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Assist in forecasting campaign performance and budget allocation.
• Ensure data accuracy and integrity across all reporting and analysis.
• Communicate findings and recommendations clearly to stakeholders.

Skills

Quantitative aptitude

Analytical thinking

Communication skills

Education

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related quantitative field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Excel

Google Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a data-driven and analytical Performance Marketing Analyst to join their team in Paarl, Western Cape, ZA. This hybrid role will focus on optimizing paid advertising campaigns across various digital channels to maximize return on investment (ROI). You will be responsible for analyzing campaign performance, identifying trends, and providing actionable insights to improve targeting, bidding, and creative strategies. The ideal candidate possesses a strong quantitative aptitude, is proficient in analytics tools, and has a keen understanding of paid media platforms. This is an exciting opportunity to contribute to data-informed marketing decisions and drive measurable growth for our client. You will work closely with the marketing team to refine strategies and report on key performance indicators.

Key Responsibilities

• Monitor, analyze, and report on the performance of paid digital marketing campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
• Develop dashboards and reports to visualize key performance metrics and trends.
• Identify opportunities for campaign optimization, including A/B testing of ad copy, creative, landing pages, and targeting parameters.
• Conduct in-depth analysis of campaign data to uncover insights that drive strategic recommendations.
• Collaborate with the marketing team to set campaign goals, budgets, and KPIs.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Assist in forecasting campaign performance and budget allocation.
• Ensure data accuracy and integrity across all reporting and analysis.
• Communicate findings and recommendations clearly to stakeholders.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• 2-4 years of experience in performance marketing analysis or a related analytical role.
• Proven experience with paid advertising platforms (Google Ads, Facebook Ads Manager, etc.).
• Strong proficiency in data analysis tools such as Excel, Google Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills.
• Strong understanding of key digital marketing metrics and KPIs.
• Ability to translate complex data into actionable insights and clear recommendations.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational skills.

Benefits

• Competitive salary and performance-related bonuses.
• Comprehensive medical and other benefits.
• Hybrid working arrangement for optimal work-life balance.
• Opportunities for advanced training and certifications.
• Generous annual leave.
• A collaborative and data-focused work environment.