Digital Marketing Analyst - E-commerce

Placements24; Roanoke (VA); Híbrido; USD 43.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Health, dental, vision insurance

Analytics training & development

Descripción de la vacante

The role emphasizes dashboards, A/B testing, and collaboration to improve campaigns while supporting growth and data-driven decision making.

Formación

• Bachelor's degree in a quantitative field.
• 2–5 years of experience in digital marketing analytics.
• Proficiency with web analytics tools (GA/Adobe Analytics).
• Strong understanding of digital marketing channels and metrics.
• Excellent analytical, problem-solving and data visualization skills.
• Experience with SQL is desirable.

Responsabilidades

• Track and analyze performance of digital marketing campaigns across channels.
• Develop dashboards and reports visualizing KPIs for marketing activities.
• Identify trends and insights to guide campaign optimization and planning.
• Conduct A/B testing analyses to assess marketing approaches.
• Monitor website traffic, behavior, and conversion funnels for improvements.
• Collaborate with marketing team to ensure data integrity and reporting accuracy.

Conocimientos

Analytical thinking

Data visualization

SQL

Web analytics

Campaign optimization

Educación

Bachelor's degree in quantitative field

Herramientas

Google Analytics

Adobe Analytics

Descripción del empleo

About the Role

Our client is looking for a data-driven Digital Marketing Analyst to join their team in East London. This role is instrumental in measuring, analyzing, and reporting on the performance of all digital marketing initiatives for their e-commerce business. You will translate complex data into actionable insights that guide strategy, optimize campaigns, and improve customer acquisition and retention. This hybrid position offers a unique opportunity for an analytical mind to make a significant impact on business growth by uncovering trends and providing data-backed recommendations within a supportive and collaborative team environment, combining office presence with remote work flexibility.

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across channels (SEO, SEM, social media, email, display advertising).


• Develop and maintain dashboards and reports that visualize key performance indicators (KPIs) for marketing activities.


• Identify trends, patterns, and insights from data to provide strategic recommendations for campaign optimization and future initiatives.


• Conduct A/B testing analysis to assess the effectiveness of different marketing approaches and website elements.


• Monitor website traffic, user behavior, and conversion funnels to identify areas for improvement.


• Collaborate with the marketing team to ensure data integrity and accurate reporting.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.


• 2-5 years of experience in digital marketing analytics, with a focus on e-commerce performance.


• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.


• Strong understanding of digital marketing channels and their respective metrics.


• Excellent analytical, problem-solving, and data visualization skills.


• Experience with SQL, data manipulation, and reporting tools is highly desirable.

Benefits

• Competitive salary and annual bonus opportunities.


• Hybrid work model offering flexibility between office and remote work.


• Comprehensive health, dental, and vision insurance.


• Access to advanced analytics training and professional development.


• A data-centric and collaborative work culture in East London.