Performance Marketing Manager

Placements24; Riverton (UT); Hybrid; USD 25,000 - 39,000; Full time

Benefits offered by this job

Hybrid work model

Health, dental, and vision insurance

Paid time off

Professional development opportunities

Job summary

Placements24 is seeking a results-driven Performance Marketing Manager to lead paid media campaigns from strategy through optimization in a hybrid Upington-based role.

You will manage Google Ads, Facebook/Meta ads, LinkedIn, and other paid channels, analyze performance data, and optimize ROI with data-driven decisions, while collaborating with an in-office and remote team.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related quantitative field.
• Proven experience as a Performance Marketing Manager or in aSimilar paid media role.

Responsibilities

• Develop and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Monitor campaign performance, analyze data, and optimize campaigns for maximum ROI and CPA.
• Conduct keyword research, audience segmentation, and targeting to ensure campaign effectiveness.
• Manage advertising budgets and allocate resources efficiently to achieve performance goals.
• A/B test ad creatives, landing pages, and targeting parameters to improve conversion rates.
• Generate regular performance reports with actionable insights and recommendations for optimization.

Skills

Google Ads

Facebook/Meta Ads

Paid Social

Web Analytics

Data Analysis

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Bid Management Tools

Job description

About the Role

Our client is seeking a results-oriented Performance Marketing Manager to drive measurable growth through paid digital channels. This hybrid role, based in Upington , will focus on planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, social media advertising, and other paid channels. You will be responsible for maximizing ROI, optimizing conversion rates, and achieving key performance indicators. This position offers an exciting opportunity to lead data-driven marketing initiatives within a dynamic team environment, blending in-office collaboration with remote flexibility.

Key Responsibilities

• Develop and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Monitor campaign performance, analyze data, and optimize campaigns for maximum ROI and CPA.
• Conduct keyword research, audience segmentation, and targeting to ensure campaign effectiveness.
• Manage advertising budgets and allocate resources efficiently to achieve performance goals.
• A/B test ad creatives, landing pages, and targeting parameters to improve conversion rates.
• Generate regular performance reports with actionable insights and recommendations for optimization.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Proven experience as a Performance Marketing Manager or in a similar paid media role.
• Strong hands-on experience with Google Ads, Facebook Ads Manager, and other paid social platforms.
• Proficiency in web analytics tools (e.g., Google Analytics) and bid management platforms.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Benefits

• Competitive salary and performance-based incentives.
• Opportunities to work with innovative marketing technologies and strategies.
• Comprehensive health, dental, and vision insurance.
• Paid time off and opportunities for professional development.
• A hybrid work model that provides flexibility and team collaboration in Upington .