E-commerce Merchandising & Search Specialist II

Columbia Sportswear; Portland (OR); Híbrido; USD 70.000 - 100.000; Jornada completa

Descripción de la vacante

Columbia Sportswear Company is seeking an E-commerce Site Merchandising Specialist II to drive product discovery, onsite search, navigation, and personalization on Columbia.com. The role focuses on improving findability, engagement, and conversion through data-driven experimentation and cross‑functional collaboration in a fast-paced digital commerce environment.

Based in Portland, OR, this hybrid role emphasizes optimizing tools and experiences, measuring performance with dashboards, and

Formación

• 2-4+ Years of relevant E-Commerce experience in digital merchandising, site search, personalization, or related areas.
• Strong reporting, dashboarding, and data storytelling skills, with the ability to communicate findings.
• Experience analyzing customer behavior and translating insights into actionable recommendations.
• Familiarity with product taxonomy, metadata and category management best practices.
• Proficiency in Microsoft Excel and comfort working with large datasets.
• A continuous improvement mindset and willingness to learn how to use and optimize platforms and 3rd party vendors on E-Commerce site.
• Strong written and verbal communication skills.
• An analytical mindset focused on improving customer experience and performance

Responsabilidades

• Improve onsite search, personalization, and product discovery experiences to drive engagement, conversion, and revenue.
• Support the deployment, configuration, testing, and optimization of advanced search capabilities.
• Enhance site navigation, taxonomy, category structures, and wayfinding to improve customer journeys and product findability.
• Develop, launch, and optimize guided-selling, recommendations, and personalization experiences.
• Monitor product discoverability across onsite search, category pages, navigation paths, recommendation modules, and landing pages.
• Partner with vendors and cross-functional stakeholders to optimize tools and platforms.
• Analyze customer behavior and identify opportunities to improve browse experiences and increase conversion.
• Develop and maintain reporting, dashboards, and performance readouts for search, navigation, personalization, merchandising, and promotional initiatives.
• Execute and analyze A/B tests to measure the effectiveness of customer experience enhancements.
• Monitor key performance indicators including search engagement, conversion, revenue, click-through rates, and product discovery metrics.
• Evaluate the results of merchandising strategies, promotions, and customer experience initiatives, providing data-driven recommendations for optimization.
• Leverage analytics tools to identify trends and opportunities that improve business performance.
• Serve as a subject matter expert for customer-facing browse experiences, product discovery journeys, and digital shopping tools.
• Support shoppable social experiences, product tagging initiatives, and customer service inquiries related to website functionality, product discovery, and content.
• Evaluate, test, and support implementation of emerging customer experience capabilities and digital commerce technologies.
• Collaborate with business, marketing, customer care, and technology partners to continuously enhance the online shopping experience.
• Provide expertise and troubleshooting support for new browse, search, personalization, and shopping technologies.

Conocimientos

Site search

Personalization

Product discovery

Data analysis

A/B testing

Cross-functional collaboration

Customer experience

Communication

Educación

Herramientas

Adobe Analytics

Excel

Descripción del empleo

Columbia Sportswear Company is seeking an E-commerce Site Merchandising Specialist II to drive product discovery, onsite search, navigation, and personalization on Columbia.com. The role focuses on improving findability, engagement, and conversion through data-driven experimentation and cross‑functional collaboration in a fast-paced digital commerce environment.

Based in Portland, OR, this hybrid role emphasizes optimizing tools and experiences, measuring performance with dashboards, and