Ecommerce Paid Media & Campaign Ops Specialist

Columbia Sportswear Company; Portland (OR); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Columbia Sportswear Company is seeking an Ecommerce Digital Marketing Specialist to support planning, execution, measurement, and optimization of integrated digital campaigns with a focus on paid media operations and analytics.

The role requires collaboration across internal teams, agencies, and content creators, and offers hybrid work from our Portland, OR area headquarters. A data-driven mindset and cross-channel experience are essential.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, Communications, Analytics, or related field.
• 2-4+ years of experience in digital marketing, paid media, marketing operations, campaign management, or related disciplines.
• Experience coordinating digital marketing campaigns across multiple channels.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency with Microsoft Office, particularly Excel and PowerPoint.

Responsibilities

• Maintain paid media campaign calendars and ensure alignment with business priorities and launches.
• Coordinate cross-functional media planning across paid media and other channels for cohesive brand messaging.
• Support paid media creative briefing and asset review to ensure compliance with brand guidelines.
• Assist with agency and partner vetting, trafficking readiness, and go-live QA for campaigns.
• Provide generalist support across ecommerce digital marketing channels and contribute to process improvements.

Skills

Project management

Analytical skills

Digital marketing

Retail ecommerce experience

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Job description

Columbia Sportswear Company is seeking an Ecommerce Digital Marketing Specialist to support planning, execution, measurement, and optimization of integrated digital campaigns with a focus on paid media operations and analytics.

The role requires collaboration across internal teams, agencies, and content creators, and offers hybrid work from our Portland, OR area headquarters. A data-driven mindset and cross-channel experience are essential.