Hybrid E-commerce Personalization & Merchandising Specialist

Columbia Sportswear Company; Oregon; Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

401k with match

Medical/Dental/Vision

Employee discounts

Time off

Job summary

Columbia Sportswear Company seeks an E-commerce Site Merchandising Specialist II to enhance product discovery and digital customer experiences on Columbia.com. You will drive onsite search, navigation, and personalization to improve engagement, conversion and revenue.

This hybrid role, based near Portland, Oregon, requires a strong analytics background, 2-4+ years in digital merchandising, and collaboration across Digital, Marketing and Technology teams.

Qualifications

• 2-4+ years of relevant e-commerce experience in digital merchandising, site search, or personalization.
• Strong reporting, dashboarding, and data storytelling skills with ability to communicate findings.
• Experience analyzing customer behavior and translating insights into actionable recommendations.
• Familiarity with product taxonomy, metadata, and category management best practices.

Responsibilities

• Improve onsite search, personalization, and product discovery to drive engagement, conversion, and revenue.
• Support deployment, configuration, testing, and optimization of advanced search capabilities.
• Enhance site navigation, taxonomy, category structures, and wayfinding to improve journeys and findability.
• Develop, launch, and optimize guided-selling, recommendations, and personalization experiences.
• Monitor discoverability across onsite search, category pages, navigation paths, and landing pages.
• Partner with vendors and cross-functional stakeholders to optimize tools and platforms.

Skills

E-commerce

Site search

Personalization

Analytics

Data storytelling

Excel

Tools

Adobe Analytics

Job description

Columbia Sportswear Company seeks an E-commerce Site Merchandising Specialist II to enhance product discovery and digital customer experiences on Columbia.com. You will drive onsite search, navigation, and personalization to improve engagement, conversion and revenue.

This hybrid role, based near Portland, Oregon, requires a strong analytics background, 2-4+ years in digital merchandising, and collaboration across Digital, Marketing and Technology teams.