Ecommerce Paid Media & Analytics Specialist

Columbia Sportswear; Portland (OR); Híbrido; USD 65.000 - 90.000; Jornada completa

Descripción de la vacante

Columbia Sportswear Company seeks a Digital Marketing Specialist to support planning, execution, measurement, and optimization of integrated digital campaigns with a focus on paid media operations and analytics. You will partner across internal teams and external agencies to ensure cohesive messaging and performance-driven results.

The role emphasizes project management, cross-channel coordination, and backup support for campaign execution in a hybrid Portland-area setting.

Formación

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• 2–4+ years of experience in digital marketing, paid media, marketing operations, campaign management, or related disciplines.
• Experience coordinating digital marketing campaigns across multiple channels.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proven ability to coordinatemultiple projects and deadlines in a fast-paced environment.
• Experience working with marketing agencies, external partners, or cross-functional stakeholder groups.
• Strong written and verbal communication skills.
• Proficiency with Microsoft Office, particularly Excel and PowerPoint.

Responsabilidades

• Maintain paid media campaign calendars and align with business priorities.
• Coordinate cross-functional media planning across paid media and owned channels.
• Support paid media creative briefing processes and asset reviews.
• Help vet ecommerce influencers, creators, and content partners for campaigns.
• Coordinate campaign trafficking readiness and go-live quality assurance.
• Facilitate communication among internal teams and agency partners throughout lifecycles.
• Provide generalist support across ecommerce digital marketing channels and improve processes.

Conocimientos

Digital marketing

Campaign coordination

Analytical skills

Communication (written)

Communication (verbal)

Project management

Agency collaboration

MS Excel

PowerPoint

Educación

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Herramientas

Microsoft Excel

PowerPoint

Descripción del empleo

Columbia Sportswear Company seeks a Digital Marketing Specialist to support planning, execution, measurement, and optimization of integrated digital campaigns with a focus on paid media operations and analytics. You will partner across internal teams and external agencies to ensure cohesive messaging and performance-driven results.

The role emphasizes project management, cross-channel coordination, and backup support for campaign execution in a hybrid Portland-area setting.