Ecommerce Growth Marketing Specialist — Paid Media & Analytics

SOREL; Idaho; Hybrid; USD 70,000 - 95,000; Full time

Job summary

Columbia Sportswear Company is seeking a Digital Marketing Specialist for our ecommerce team, focusing on paid media planning, campaign operations, and analytics. This hybrid role based at our headquarters near Portland, OR, requires coordination with internal teams and external partners to drive brand, performance, and customer engagement.

The ideal candidate brings 2–4+ years in digital marketing, strong analytical skills, and proven ability to manage multiple campaigns across channels, while

Qualifications

• Bachelor’s degree or equivalent in Marketing, Business, Communications, Analytics, or related field.
• 2–4+ years of digital marketing, paid media, or campaign management experience.
• Experience coordinating digital campaigns across multiple channels.
• Strong analytical skills to interpret data and drive insights.
• Proven ability to coordinate multiple projects and deadlines in a fast-paced environment.
• Experience working with marketing agencies, external partners, or cross-functional teams.
• Strong written and verbal communication skills.
• Proficiency with Excel and PowerPoint.

Responsibilities

• Maintain paid media campaign calendars aligned with business priorities, promotions, and launches.
• Coordinate cross-functional media planning across paid, owned, and brand channels.
• Support paid media creative briefing, including objectives, audiences, messaging, and goals.
• Assist with influencer, creator, and content partner vetting to meet objectives and brand standards.
• Review assets for compliance with brand guidelines and campaign requirements.
• Coordinate trafficking readiness, tracking, and launch processes to ensure on-time delivery.
• Serve as go-live QA lead to identify and resolve issues before launch.
• Facilitate communication among internal teams and agency partners throughout lifecycles.

Skills

Digital marketing

Campaign coordination

Analytics

Project coordination

Agency collaboration

Communication

Excel

PowerPoint

Education

Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field

Tools

Microsoft Excel

PowerPoint

Job description

Columbia Sportswear Company is seeking a Digital Marketing Specialist for our ecommerce team, focusing on paid media planning, campaign operations, and analytics. This hybrid role based at our headquarters near Portland, OR, requires coordination with internal teams and external partners to drive brand, performance, and customer engagement.

The ideal candidate brings 2–4+ years in digital marketing, strong analytical skills, and proven ability to manage multiple campaigns across channels, while