Hybrid Digital Experience Leader for Ecommerce & UX

Columbia Sportswear Company; United States; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

401k with company match

Medical, dental, vision insurance

Employee discounts

Job summary

Columbia Sportswear Company is seeking a senior Digital Experience leader to own the online customer journey, optimize site performance, and drive conversions across the eCommerce platform. You will collaborate with Marketing, Creative, Merchandising, and Technology to deliver cohesive brand experiences.

The role requires 7+ years in eCommerce, experience with premium lifestyle brands, and a strong analytics background using tools like Google Analytics or Adobe Analytics.

Qualifications

• Bachelor's degree in Business, Marketing, eCommerce, Digital Media, or related field.
• 7+ years of experience in eCommerce across digital merchandising, UX, or digital experience management.
• Experience with premium consumer brands in footwear, apparel, or lifestyle categories.

Responsibilities

• Own the online customer experience roadmap and implement strategies to improve engagement and conversions.
• Lead site optimization, A/B testing, and performance initiatives to increase AOV and engagement.
• Manage homepage updates, seasonal campaigns, and product launches with brand consistency.
• Oversee onsite merchandising, category pages, and promotional placements.
• Monitor analytics and provide insights to optimize customer journeys.

Skills

Ecommerce strategy

UX optimization

Cross-functional collaboration

Data analytics

Stakeholder management

Education

Bachelor's degree in Business, Marketing, eCommerce, Digital Media, or related field

Tools

Google Analytics

Adobe Analytics

Salesforce Commerce Cloud

CMS platforms

Job description

Columbia Sportswear Company is seeking a senior Digital Experience leader to own the online customer journey, optimize site performance, and drive conversions across the eCommerce platform. You will collaborate with Marketing, Creative, Merchandising, and Technology to deliver cohesive brand experiences.

The role requires 7+ years in eCommerce, experience with premium lifestyle brands, and a strong analytics background using tools like Google Analytics or Adobe Analytics.