Digital Experience Manager

Columbia Sportswear Company; United States; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

401k with company match

Medical, dental, vision insurance

Employee discounts

Job summary

Columbia Sportswear Company is seeking a senior Digital Experience leader to own the online customer journey, optimize site performance, and drive conversions across the eCommerce platform. You will collaborate with Marketing, Creative, Merchandising, and Technology to deliver cohesive brand experiences.

The role requires 7+ years in eCommerce, experience with premium lifestyle brands, and a strong analytics background using tools like Google Analytics or Adobe Analytics.

Qualifications

• Bachelor's degree in Business, Marketing, eCommerce, Digital Media, or related field.
• 7+ years of experience in eCommerce across digital merchandising, UX, or digital experience management.
• Experience with premium consumer brands in footwear, apparel, or lifestyle categories.

Responsibilities

• Own the online customer experience roadmap and implement strategies to improve engagement and conversions.
• Lead site optimization, A/B testing, and performance initiatives to increase AOV and engagement.
• Manage homepage updates, seasonal campaigns, and product launches with brand consistency.
• Oversee onsite merchandising, category pages, and promotional placements.
• Monitor analytics and provide insights to optimize customer journeys.

Skills

Ecommerce strategy

UX optimization

Cross-functional collaboration

Data analytics

Stakeholder management

Education

Bachelor's degree in Business, Marketing, eCommerce, Digital Media, or related field

Tools

Google Analytics

Adobe Analytics

Salesforce Commerce Cloud

CMS platforms

Job description

ABOUT THE POSITION

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in‑office requirement may be adjusted at the discretion of the company.

HOW YOU’LL MAKE A DIFFERENCE

Digital Experience Strategy

Own the online customer experience roadmap, identifying opportunities to improve engagement, conversion, and customer satisfaction. Develop and execute strategies that support business objectives, seasonal priorities, product launches, and brand campaigns. Partner with Marketing, Creative, Merchandising, and Technology teams to ensure a cohesive customer journey across all touchpoints. Champion customer‑first thinking and continuously advocate for experience improvements.

Site Experience & Optimization

Manage the day‑to‑day website experience, ensuring content, navigation, search, product discovery, and conversion flows are optimized. Monitor site health, performance, and usability, proactively identifying opportunities for enhancement. Lead A/B testing and optimization initiatives focused on increasing conversion, average order value, and customer engagement. Collaborate with site operations, UX and development teams to improve site functionality, accessibility, and mobile experiences.

Content & Campaign Execution

Manage the eCommerce site calendar, balancing competing business needs. Coordinate execution of homepage updates, seasonal campaigns, promotional events, and product launches. Ensure brand consistency and storytelling is effectively represented across digital experiences. Work closely with Creative and Content teams to deliver engaging customer experiences.

Digital Merchandising

Oversee onsite merchandising strategies including category pages, product sorting, collections, landing pages, and promotional placement. Ensure products are discoverable, properly categorized, and aligned with seasonal and campaign priorities. Partner with Merchandise Planning and Buying teams to align site experience with inventory, assortment, and business priorities. Analyze product and category performance to optimize placement and customer engagement.

Analytics & Performance Management

Monitor and report on key performance indicators including but not limited to conversion rate, revenue per visitor, average order value, engagement metrics, bounce rate, search performance, etc. Use analytics tools and customer insights to identify growth opportunities and solutions to reduce friction in the customer journey. Develop recommendations and business cases for onsite UX and technology enhancements.

undefined YOU ARE Passionate about brand building and ecommerce. Driven to solve problems. Curious about data and motivated to dig into analytics for answers. Comfortable taking action, advocating for their ideas, and are ready to bring their POV to a dynamic team environment. YOU HAVE Bachelor's degree in Business, Marketing, eCommerce, Digital Media, or related field. 7+ years of experience in eCommerce across digital merchandising, UX, or digital experience management. Experience working with premium consumer brands, footwear, apparel, outdoor, or lifestyle categories preferred. Strong understanding of customer journeys and conversion optimization. Experience utilizing web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools. Familiarity with eCommerce platforms and content management systems. Salesforce Commerce Cloud preferred. Strong project management and organizational skills. Excellent communication and stakeholder management abilities.

Benefits

At Columbia Sportswear Company, we’re proud to offer regular full‑time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well‑being by aligning those programs with the fundamental elements of well‑being: physical, social/emotional, financial, career and community.

• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At SOREL, we aspire to seize opportunities and make bold statements. We’re not satisfied unless we’re exhausting all possibilities. Our passion for improvement comes with a sense of urgency, we are relentless in finding the best solutions possible. We question, explore, disrupt and lead, all while looking for ways to be better. Learn more about how SOREL acts with purpose while making sure every decision is made with absolute intention.

Equal Opportunity Statement

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf.