E-commerce Site Merchandising Specialist II

Columbia Sportswear; Portland (OR); On-site; USD 70,000 - 100,000; Full time

Job summary

Columbia Sportswear Company is seeking an E-commerce Site Merchandising Specialist II to drive product discovery, onsite search, navigation, and personalization on Columbia.com. The role focuses on improving findability, engagement, and conversion through data-driven experimentation and cross‑functional collaboration in a fast-paced digital commerce environment.

Based in Portland, OR, this hybrid role emphasizes optimizing tools and experiences, measuring performance with dashboards, and

Qualifications

• 2-4+ Years of relevant E-Commerce experience in digital merchandising, site search, personalization, or related areas.
• Strong reporting, dashboarding, and data storytelling skills, with the ability to communicate findings.
• Experience analyzing customer behavior and translating insights into actionable recommendations.
• Familiarity with product taxonomy, metadata and category management best practices.
• Proficiency in Microsoft Excel and comfort working with large datasets.
• A continuous improvement mindset and willingness to learn how to use and optimize platforms and 3rd party vendors on E-Commerce site.
• Strong written and verbal communication skills.
• An analytical mindset focused on improving customer experience and performance

Responsibilities

• Improve onsite search, personalization, and product discovery experiences to drive engagement, conversion, and revenue.
• Support the deployment, configuration, testing, and optimization of advanced search capabilities.
• Enhance site navigation, taxonomy, category structures, and wayfinding to improve customer journeys and product findability.
• Develop, launch, and optimize guided-selling, recommendations, and personalization experiences.
• Monitor product discoverability across onsite search, category pages, navigation paths, recommendation modules, and landing pages.
• Partner with vendors and cross-functional stakeholders to optimize tools and platforms.
• Analyze customer behavior and identify opportunities to improve browse experiences and increase conversion.
• Develop and maintain reporting, dashboards, and performance readouts for search, navigation, personalization, merchandising, and promotional initiatives.
• Execute and analyze A/B tests to measure the effectiveness of customer experience enhancements.
• Monitor key performance indicators including search engagement, conversion, revenue, click-through rates, and product discovery metrics.
• Evaluate the results of merchandising strategies, promotions, and customer experience initiatives, providing data-driven recommendations for optimization.
• Leverage analytics tools to identify trends and opportunities that improve business performance.
• Serve as a subject matter expert for customer-facing browse experiences, product discovery journeys, and digital shopping tools.
• Support shoppable social experiences, product tagging initiatives, and customer service inquiries related to website functionality, product discovery, and content.
• Evaluate, test, and support implementation of emerging customer experience capabilities and digital commerce technologies.
• Collaborate with business, marketing, customer care, and technology partners to continuously enhance the online shopping experience.
• Provide expertise and troubleshooting support for new browse, search, personalization, and shopping technologies.

Skills

Site search

Personalization

Product discovery

Data analysis

A/B testing

Cross-functional collaboration

Customer experience

Communication

Education

Tools

Adobe Analytics

Excel

Job description

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

ABOUT THE POSITION

The E-commerce Site Merchandising Specialist II drives product discovery and digital customer experience optimization on Columbia.com. This role is responsible for advancing onsite search, navigation, personalization, guided selling, and recommendation experiences to improve product findability, engagement, conversion, and revenue. Through data-driven analysis, experimentation, and cross-functional collaboration, the specialist enhances customer journeys, delivers actionable insights, and supports the adoption of emerging digital commerce capabilities that create seamless and engaging shopping experiences.

HOW YOU'LL MAKE A DIFFERENCE

Search, Navigation, Personalization & Product Discovery Optimization

• Improve onsite search, personalization, and product discovery experiences to drive engagement, conversion, and revenue.

• Support the deployment, configuration, testing, and optimization of advanced search capabilities.

• Enhance site navigation, taxonomy, category structures, and wayfinding to improve customer journeys and product findability.

• Develop, launch, and optimize guided-selling, recommendations, and personalization experiences.

• Monitor product discoverability across onsite search, category pages, navigation paths, recommendation modules, and landing pages.

• Partner with vendors and cross-functional stakeholders to optimize tools and platforms.

• Analyze customer behavior and identify opportunities to improve browse experiences and increase conversion.

Analytics, Testing & Performance Optimization

• Develop and maintain reporting, dashboards, and performance readouts for search, navigation, personalization, merchandising, and promotional initiatives.

• Execute and analyze A/B tests to measure the effectiveness of customer experience enhancements.

• Monitor key performance indicators including search engagement, conversion, revenue, click-through rates, and product discovery metrics.

• Evaluate the results of merchandising strategies, promotions, and customer experience initiatives, providing data-driven recommendations for optimization.

• Leverage analytics tools to identify trends and opportunities that improve business performance.

Customer Experience Support & Emerging Capabilities

• Serve as a subject matter expert for customer-facing browse experiences, product discovery journeys, and digital shopping tools.

• Support shoppable social experiences, product tagging initiatives, and customer service inquiries related to website functionality, product discovery, and content.

• Evaluate, test, and support implementation of emerging customer experience capabilities and digital commerce technologies.

• Collaborate with business, marketing, customer care, and technology partners to continuously enhance the online shopping experience.

• Provide expertise and troubleshooting support for new browse, search, personalization, and shopping technologies.

YOU ARE

• Deeply invested in providing relevant and best-in-class customer experiences through Columbia.com.

• Curious and data-driven, using insights, analytics, and testing to uncover opportunities and drive continuous improvement.

• Comfortable balancing strategic thinking with hands-on execution in a fast-paced E-Commerce environment.

• A problem solver who can identify friction points, investigate root causes and implement scalable solutions.

• Detail-oriented and committed to maintaining a high standard of accuracy both internally and customer-facing.

• A collaborative partner who builds strong relationships across Digital, Marketing, Merchandising, Technology and Customer Care.

YOU HAVE

• 2-4+ Years of relevant E-Commerce experience in digital merchandising, site search, personalization, or related areas.

• Strong reporting, dashboarding, and data storytelling skills, with the ability to communicate findings. Adobe Analytics experience a plus.

• Experience analyzing customer behavior and translating insights into actionable recommendations.

• Familiarity with product taxonomy, metadata and category management best practices.

• Proficiency in Microsoft Excel and comfort working with large datasets.

• A continuous improvement mindset and willingness to learn how to use and optimize platforms and 3rd party vendors on E-Commerce site.

• Strong written and verbal communication skills.

• A keen attention to detail and commitment to delivering accurate, high-quality work.

• Analytical mindset with a focus on improving customer experience and performance

#Hybrid

#LI-JC1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.

https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf.

If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [e-mail] with the Subject: Applicant Assistance Requested.