DTC Growth & Performance Marketing Lead

Blueair; New York (NY); Híbrido; USD 105.000 - 135.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

401K with company match

Paid vacation and holidays

Parental leave

Descripción de la vacante

Blueair, part of Unilever, is seeking a DTC Performance & Growth Marketing Manager in New York, NY. This hybrid position focuses on overseeing the strategy for direct-to-consumer growth, including managing media budgets and ensuring effective campaign execution.

The ideal candidate should possess 5–8 years of performance marketing experience, strong analytical skills, and a proven track record in scaling paid media across platforms like TikTok and Google. The company offers a competitive salary and comprehensive benefits package.

Formación

• 5–8+ years in DTC or e-commerce performance marketing.
• Experience managing media budgets at a director level with a growth focus.
• Proven success scaling paid media across TikTok, Meta, and Google.

Responsabilidades

• Own the full-funnel media strategy across paid search, social, and display.
• Allocate marketing budget to optimize revenue growth.
• Manage the agency relationship and campaign execution.

Conocimientos

DTC experience

Business strategy

Media budget management

Performance marketing

Analytical skills

Strong results across CAC, ROAS, LTV

Herramientas

Google Analytics

Adobe Analytics

Shopify

Descripción del empleo

Blueair, part of Unilever, is seeking a DTC Performance & Growth Marketing Manager in New York, NY. This hybrid position focuses on overseeing the strategy for direct-to-consumer growth, including managing media budgets and ensuring effective campaign execution.

The ideal candidate should possess 5–8 years of performance marketing experience, strong analytical skills, and a proven track record in scaling paid media across platforms like TikTok and Google. The company offers a competitive salary and comprehensive benefits package.