DTC Performance Media Lead — Remote

Blue Wheel Media; Chicago (IL); Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Healthcare

401(k) with match

Paid Time Off

Paternal Leave

Holidays

Health & Wellness Reimbursement

Coaching Sessions

Job summary

Blue Wheel Media in Chicago is seeking a Director of Performance Media to lead our direct-to-consumer paid media investments across paid social, search, and programmatic channels. This role owns the strategic vision, execution standards, and performance outcomes for a growing DTC client portfolio.

The Director will manage a 12–14 person team, drive innovation across service delivery, and partner with senior leadership to scale and advance the DTC offering profitably in line with client and

Qualifications

• 15+ years managing teams of 10+ paid media practitioners.
• Proven experience leading and scaling enterprise-level performance/DTC paid media engagements.
• Strong performance marketing expertise with a clear POV on DTC growth and optimization.
• Expertise in DTC marketing and media/creative analytics.
• In-platform knowledge of search (Google), social (Meta), ad programmatic (DSPs), OTT/CTV and YouTube.

Responsibilities

• Lead DTC strategy and leadership across paid media channels.
• Audit methods, identify gaps, and implement improvements in DTC practices.
• Establish standards, playbooks and mindsets for DTC performance excellence.
• Lead and mentor the DTC Activation Team and manage workload against client scopes.
• Provide accurate reporting and analytics to measure and optimize media performance.

Skills

Team Leadership

DTC Growth

Strategic Planning

Analytics

Communication

Travel Flexibility

Tools

Skai Platform

Google Ads

Meta Ads

Programmatic DSPs

YouTube

Job description

Blue Wheel Media in Chicago is seeking a Director of Performance Media to lead our direct-to-consumer paid media investments across paid social, search, and programmatic channels. This role owns the strategic vision, execution standards, and performance outcomes for a growing DTC client portfolio.

The Director will manage a 12–14 person team, drive innovation across service delivery, and partner with senior leadership to scale and advance the DTC offering profitably in line with client and