DTC Growth Team Lead — Strategy & Leadership (Remote)

My DTC Guy; Lead (SD); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Permanent work-from-home setup

Opportunities for professional development

Job summary

My DTC Guy is seeking a DTC Team Lead to oversee the Direct-to-Consumer growth strategy. The ideal candidate will drive vision and execution across multiple channels including paid social, email/SMS, and search marketing.

This role involves mentoring teams while managing client relationships, optimizing performance metrics, and ensuring scalable processes. Strong experience in e-commerce growth and team leadership is essential, along with a data-driven mindset.

Qualifications

• 3-5+ years of experience in DTC marketing leadership roles.
• Proven track record of scaling profitable multi-channel campaigns.
• Exceptional organizational skills with the ability to prioritize.

Responsibilities

• Own and evolve DTC growth strategy across multiple channels.
• Lead and mentor Brand Strategists and channel specialists.
• Monitor performance metrics and drive timely optimizations.

Skills

E-commerce growth strategy

Digital marketing

Data-driven optimization

Team leadership

Creative thinking

Tools

Shopify

Magento

CRM systems

Web analytics

Job description

My DTC Guy is seeking a DTC Team Lead to oversee the Direct-to-Consumer growth strategy. The ideal candidate will drive vision and execution across multiple channels including paid social, email/SMS, and search marketing.

This role involves mentoring teams while managing client relationships, optimizing performance metrics, and ensuring scalable processes. Strong experience in e-commerce growth and team leadership is essential, along with a data-driven mindset.