Head of Performance Marketing & Growth (DTC)

Sprints Athletic Apparel; Austin (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Sprints Athletic Apparel is seeking a performance marketer to own the DTC growth engine. You’ll shape the full customer journey—from initial social creative to repeat purchases—and optimize acquisition, conversion, and retention profitably.

Collaborate with brand and creative teams, drive CRO, and build revenue models to support ambitious e-commerce goals. You’ll balance creative intuition with rigorous analytics, test aggressively, and move quickly to scale profitable channels.

Qualifications

• Experience scaling a consumer DTC/e-commerce business.
• Managed meaningful paid media budgets with deep knowledge of Meta and Google.
• Understanding of creative strategy, CRO, retention and customer economics.
• Analytical thinker with strong creative instincts.

Responsibilities

• Own customer acquisition across Meta, Google, TikTok and emerging channels.
• Develop testing roadmaps across audiences, offers, products and campaigns.
• Own the CRO and A/B testing roadmap for site, PDPs, cart and checkout.
• Lead full platform redesign in partnership with CEO.
• Drive retention, lifecycle marketing and cross-sell to lift LTV.

Skills

Paid media

Meta/Google

Analytics

A/B testing

LTV optimization

CRO

Tools

Ads Manager

Shopify

Google Ads

TikTok Ads

Job description

Sprints Athletic Apparel is seeking a performance marketer to own the DTC growth engine. You’ll shape the full customer journey—from initial social creative to repeat purchases—and optimize acquisition, conversion, and retention profitably.

Collaborate with brand and creative teams, drive CRO, and build revenue models to support ambitious e-commerce goals. You’ll balance creative intuition with rigorous analytics, test aggressively, and move quickly to scale profitable channels.